They like to play western-style background music here. In the breakfast room of my hotel this included Silent Night, followed by some horrible instrumental version of Imagine, only to be topped by Australia's Symphony Nr 1, Waltzing Mathilda - most peculiar.

Who invented (and who copied) spaghetti?

Marco Bevolo moderated the panel session on creativity, counterfeits, and copycats. The topic was primarily aimed at China, which has a poor reputation for fake brands or respect for intellectual property rights. Bianca Cheng (Jade Capital Partners, China) stated that many smaller Chinese companies lack creative talent and it shouldn't come as a total surprise that they resort to copying western design and marketing ideas. Larger brands are more sophisticated and tend to adapt western design and marketing concepts.

Take the western concept of using celebrities to endorse brands: domestic Chinese brands often avoid international celebrities and use national heroes (such as successful athletes) instead, often endorsed by the Chinese government. These celebrities then embody the achievements of China