AFA Effectiveness Awards (Aus)

www.afa.org.au
The Advertising Federation of Australia (AFA), represents companies in advertising and marketing communications. Members of the AFA are involved in mainstream advertising, providing strategic communication and marketing planning, media planning and buying, direct marketing, on-line marketing, events and sales promotion.

The AFA's key role is to enhance and protect the professional interests of its members and to promote best practice in advertising by members of the industry.

The bi-annual AFA Advertising Effectiveness Awards aim to:

• demonstrate the potential value of advertising as an accountable business investment
• promote a deeper understanding of what makes advertising more effective
• provide a detailed record of Australia's most effective advertising campaigns
• raise the level of professionalism in the way advertising is created and evaluated among both advertisers and agencies