Continental is a meal solutions business, providing quick and easy meals in the form of Side Dishes, Meal Bases, Stocks and Cup a Soups and up against strong competitors. Continental had traditionally

How does a brand get heard by a consumer, in a category where they are already so overwhelmed by dictatorial and shock-factor communications that most messaging falls on deaf ears? It was the challeng

This case study dramatises how you can engage teenage boys with something as mundane as everyday white bread while giving mums a strong reason to change their old bread purchasing habits. The engageme

This campaign for cervical cancer vaccine Gardasil faced two key obstacles in delivering the message to a target of 18 to 26-year-old girls: cervical cancer was taboo because it is sexually transmitte

This is a campaign created for the users, by the users. The evolution of the campaign started with an innovative research program that turned into content that eventually turned into a new sales promo

It's no mean feat to get suffering men to talk about their broken man-parts to anyone, especially when the market is cluttered with mixed messages that compound the problem. This campaign uncovered th

The launch of the LandCruiser 70 Series had to overcome a better spec'd and better priced competitor. The LandCruiser's heritage in the bush came from its consistency in product quality and design. So

Philadelphia's cream cheese block had gained a fuddy duddy image over the years. With the tactical opportunity of Valentine's Day approaching, planning argued against the obvious, saccharine declarati

Ikea is a mind-blowingly complex organisation, rich with stories of efficiency in manufacturing and distribution leading to an inimitable retail experience. Despite the brand's obsession with creating

Herringbone sought a legitimate standing in the middle market, away from the pressure of luxury and value retailers. Finding a point of differentiation came from an understanding of why the brand has

A disengaged target audience, premium priced product and uninspiring creative proposition marked the start of the journey for McDonald's newest burger. Overcoming these challenges involved inviting Au

Within the home loans category Virgin Money sought to address the customer tension that "the banks are all over you until you sign up" through an inspiring proposition: "Virgin Money loves you long ti

This is a story about positive thinking. The campaign looked beyond consumer research and questioned category behaviour to find inspiration in the positives that come from getting things wrong. By exp

Since Air New Zealand was perceived as premium, many would decide to "rough it" on the relative short trans-Tasman flight using one of the newer low cost carriers. Engaging New Zealanders living in Au

People love to hate McDonald's, despite its broad reach and usage. Even following a rejuvenation of the menu, redesigned stores and strong sales growth, the brand was suffering a paradox: customers we

Growing its subscriber base meant confronting a conundrum for Austar: Dad wants pay TV to watch more sport, yet Mum is resistant to the idea because it may take time away from other things. The negoti

As a charity, Save the Children relies on the financial contributions of donors, which means brand profile is critical. In this highly competitive market, Save the Children had an alarmingly low rate

This campaign had the difficult brief to attack antisocial behaviour on the greater Sydney CityRail network. In the face of a hostile launch environment with CityRail experiencing fragile trust and ne

"Insight can only come from understanding, and understanding only from proximity." This case study is evidence of the value of getting up close and personal and choosing to experience things ...

Equal Exchange source, package, market and distribute fair trade, organic produce with a range of 67 SKU’s covering coffee and tea through to peanut butter and honey. Formed in 1979, Equal Exchange is ...

Working practices with plasterboard have remained unchanged for decades and accordingly there have been no breakthrough innovations in the associated market for cutting tools. Cutting and shaping of p ...

This is a paper about a long-established brand, Galaxy chocolate, and how its fortunes were transformed, both in the UK and internationally, by a long-term commitment to the use of design to drive gro ...

McClelland’s. A successful product, a quality serving, selling reasonably well globally, has a large following yet received little or no attention and was, to put it bluntly – badly dressed. The brand ...

Tower Hamlets’ recycling rate was the lowest of any London Borough and well below the national average. The ‘We Can Recycle More’ campaign aimed to improve Tower Hamlets’ yearly residential recycling ...

Breastfeeding promotion has a key role to play in tackling a range of health, social, economic and environmental issues. In addition to improving the health and wellbeing of individual mothers and bab ...

Most of us take the internet for granted. Over 58% of UK homes now use high-speed broadband, some use other methods such as mobile access – but that still leaves an estimated 26% being left behind. A ...

When the UK Intellectual Property Office (IPO) needed a communications programme that would put innovation firmly in primary classrooms, they enlisted the help of the UK’s most famous contemporary inv ...

Since the first wanted posters, high-impact design has been used to encourage the public to help catch criminals. Crimestoppers needed new campaign materials for a new appeal, focusing on just ten “mo ...

Half of UK's children don't walk to school regularly, and more and more primary school children are being driven to school in a car. It’s a trend that contributes to lower fitness, childhood obesity, ...

This is a demonstration of how the design of a communications campaign changes the way people use local public services with the impact of improving the experience, driving down costs and diverting pr ...