Advertising: New on Warc
Emotional advertising  | Stay AheadSign up for the Monthly Update email for this pageIn the NewsNews Corp and WPP strike deal NEW YORK: News Corporation's Fox Audience Network (FAN) and WPP Group have forged an alliance that will see the two companies share key consumer insights from the digital space, it has been announced. More ...  Emerging markets to drive growth, says Sorrell NEW YORK: Advertisers are currently "totally focused on cost", but new media and developing countries are still attracting considerable attention from marketers seeking to drive growth during the downturn, according to Sir Martin Sorrell, chief executive of WPP Group, the agency holding company. More ... More News >> |
home • subscribe • free trial • contact us • warc mobile • ©2009 Copyright and Database Rights owned by Warc
Millward Brown papers
Planning
Channels
Evaluation
Client / agency issues
