Advertising and Promotion: New on WARC

Perfect planning

Revolutionary ideas: How Goodby, Silverstein and Partners' unique approach to planning spelt success for Häagen-Dazs
Aug 19, 2008

Planning for Good

A look at US account planning 25 years on
Jul 28, 2008

Non-profit ROI

Proving public sector advertising works
Jul 10, 2008

Experiential campaigns

Find out which key metrics to measure
Jul 2, 2008

In-game advertising

The rules for reaching gamers
Jun 13, 2008

Sponsorship

A guide to exploiting music festivals
Jun 2, 2008

Regulation

The UK's most shocking ads
May 1, 2008

Multi-market campaigns

The secrets of cross-border advertising
Apr 11, 2008

Creative thinking

Understanding the power of big ideas
Mar 20, 2008

Multi-channel campaigns

What makes for a winning mix?
Mar 17, 2008

Ads in Japan

Western brand ads don't apply
Mar 11, 2008

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In the News

Starcom MediaVest Names Global President
NEW YORK: Starcom MediaVest Group has appointed Andrew Swinand to the new role of president-global operations, a move from the Denuo media consultancy, also part of French-headquartered marketing conglomerate, Publicis Groupe.
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Coke Takes Pepsi's Olympics Challenge
BEIJING: The sporting battles in Beijing for medal glory are mere skirmishes compared to the Cola wars being waged for the hearts, minds and tastebuds of China's consumers.
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