Brands: New on Warc
Performance analysis  | Stay AheadSign up for the Monthly Brands Update email.In the NewsAdvertisers continue to spend in China BEIJING: China Central Television, the state-operated Chinese broadcaster, posted a record 10.96 billion yuan ($1.6bn; €1.1bn; £965m) in sales during its latest advertising upfront, as marketers attempted to boost their media presence in the country. More ...  Brands must do more to meet consumer needs LONDON: Brands must truly place consumers at the heart of their operations if they are to succeed in the long-term, rather than only making token efforts to do so, as is often the case at present, the audience at the Marketing Society's 50th Anniversary Conference heard earlier this week. More ... More News >> |
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