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Pre-testing Buyers' Guide
sponsored by Ipsos MORI







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Welcome to the Admap/Warc Pre-testing buyers' guide.


The entries featured in this guide are listed alphabetically in the lefthand menu. Each entry consists of a description of the company and its services, detailing some or all of the following:

  • company philosophy
  • distinctive features
  • measures
  • sample design and method
  • how finished material needs to be
  • interpretation of findings
  • evidence of predictive validity
  • international availability
  • further information
  • contact details










































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