Classic Speeches on Warc

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I wonder why
O. Burtch Drake, Classic Speeches - 4A's, 2007

In this provocative speech to the 2007 ANA Agency Client Forum, O. Burtch Drake, the then 4A’s President, examines client-agency partnerships, and argues that some agencies and industry media could do ...

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The best defense Is a great offense
Ken Kaess, Classic Speeches - 4A's, 2003

Recession and the impact of advertising spending cuts are the subject of this 2003 speech to the 4A’s Management Conference.

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Hey, this stuff actually works?
Brendan Ryan, Classic Speeches - 4A's, 2001

Brendan Ryan, CEO of FCB, asks in this speech to the 4A's 2001 Management Conference why sectors such as government, press and banking are losing faith in the advertising industry, and defends adverti ...

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If I could do it all again
Phil Dusenberry, Classic Speeches - 4A's, 1999

If the advertising industry could begin again, how would it change its history and working practices? In this speech to the 4A's 1999 Creative Conference, Phil Dusenberry, BBDO Chairman, muses on thes ...

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Making Magic
Kevin Roberts, Classic Speeches - 4A's, 1998

In a speech to the European Advertising Agencies' Association in 1998, Kevin Roberts of Saatchi & Saatchi rebuts claims made by the CEO of Unilever, Niall Fitzgerald, that advertising 'is suffering a ...

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Your brand is your future
Jim Mullen, Classic Speeches - 4A's, 1996

What makes a strong brand and why is this quality important? Industry executive Jim Mullen tackled these questions in this 1996 speech.

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Some basic truths about the advertising agency business
Harry Paster , Classic Speeches - 4A's, 1993

Agency mergers and talent management are among the topics covered in this speech to the 1993 Kansas City Senior Management Dinner by industry executive, Harry Paster.

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Is advertising ethics an oxymoron?
John O'Toole, Classic Speeches - 4A's, 1991

In this provocatively-entitled 1991 speech, 4A’s President John O'Toole discussed the public's perception of the advertising industry. O'Toole asks why the advertising industry's integrity is question ...

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Positioning your agency to attract business
David Martin, Classic Speeches - 4A's, 1988

Can agencies use public relations to build their businesses? Yes, argues David Martin, the founder of the Martin Agency, and in this 4A’s speech to the 1988 Public Relations Seminar, he sets out his c ...

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10.

War on drugs campaign
Louis Hagopian, Classic Speeches - 4A's, 1986

Advertising’s social impact and responsibilities are at the core of this speech to the 4A’s 1986 Annual Meeting, in which Louis Hagopian, of N.W. Ayer agency, discusses the launch of the Partnership f ...

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11.

The quest for fire
Paul Harper, Classic Speeches - 4A's, 1984

Examining the examples of Pablo Picasso, Martha Graham and Albert Einstein, Paul Harper, 4A’s chairman, asks what qualities are needed to drive creativity in this speech to the 4A’s 1984 Annual Meetin ...

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12.

Testimony before the BATF regarding subliminal advertising
Charles Adams, Classic Speeches - 4A's, 1981

In this 1981 testimony to the Bureau of Alcohol, Tobacco and Firearms, Charles Adams discusses subliminal advertising. He claimed that the legislation implemented by the BATF was unfair and not all ag ...

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13.

Facts Are Not Enough
Bill Bernbach, Classic Speeches - 4A's, 1980

Should rational thought take precedent over instinct? In this speech to the 4A’s 1980 Annual Meeting, Bill Bernbach, founder of DDB, outlines his personal philosophy on creative genius.

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14.

Advertising is for selling
William Hesse, Classic Speeches - 4A's, 1978

Have advertising’s critics over-stated the impact of commercial marketing? In this speech to the 1978 NAACP Conference, William Hesse, acting president of the 4A’s, makes the case that they have. Hess ...

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15.

Comparative advertising: the advertising industry's own brand of consumerism
Andrew Kershaw, Classic Speeches - 4A's, 1976

Replying to Stanley Tannenbaum at the 4A's 1976 Annual Meeting, Andrew Kershaw of Ogilvy & Mather Research, cites the group’s research to argue that comparative advertising falls short of traditional ...

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16.

Comparative advertising: the advertising industry's own brand of consumerism
Stanley Tannenbaum, Classic Speeches - 4A's, 1976

Speaking at the 4A's 1976 Annual Meeting, Stanley Tannenbaum, of Kenyon & Eckhardt, discusses what comparative advertising offers the consumer, as well as the legality and ethics of named comparative ...

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17.

Race and the economy
Vernon Jordan, Classic Speeches - 4A's, 1975

By hiring more ethnic minority staff and doubling its spend on black media, advertising could improve the lot of black Americans. Speaking to the 4A's Annual Meeting, Vernon Jordan, President of the N ...

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18.

Three cheers for Madison Avenue
David Ogilvy, Classic Speeches - 4A's, 1974

Legendary adman David Ogilvy talks about eight profound changes that he has seen in the advertising industry in this speech to the 1974 4A’s Annual Meeting. These cover both positive and negative tren ...

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19.

Obstacles, opportunities, optimism and obligation
John Crichton, Classic Speeches - 4A's, 1974

In 1974, John Crichton, the 4A’s President, believed advertising had a rosy future. In this speech to the 4A's 1974 Central Region Annual Meeting, Crichton explains why and talks about why bad news tr ...

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20.

What is an advertising agency?
John Crichton, Classic Speeches - 4A's, 1973

In this speech before the 4A's Southeast Council's 1973 Annual Meeting, John Crichton, the 4A’s President, explains what an advertising agency is, what it does, and some of the additional services the ...

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21.

The siamese twins take a bath
Lee Iacocca, Classic Speeches - 4A's, 1972

Auto industry executive Lee Iacocca discusses challenges to the industry in this speech to the 4A's 1972 Annual Meeting. He argues there is a need to improve advertising’s credibility with the public ...

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22.

The case for the full service agency
John Monsarrat, Classic Speeches - 4A's, 1971

In this speech in 1971, advertising executive John Monsarrat discusses the evolving system by which advertising is planned, placed and executed. Monsarrat also talks about the benefits of using a full ...

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23.

The Heart of Creativity
Bill Bernbach, Classic Speeches - 4A's, 1971

DDB Founder Bill Bernbach identifies the core qualities of every good creative agency in this 1971 speech to the 4A’s Annual Meeting. He identifies four key qualities: selling ability, social skills, ...

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24.

Is the agency media department all washed up?
Herbert Zeltner, Classic Speeches - 4A's, 1969

Media Consultant Herbert Zeltner discusses the rise of independent media buying services and says what full-service agencies’ media departments must do to meet this competitive threat in this speech t ...

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25.

A look in the looking glass
Jock Elliott, Classic Speeches - 4A's, 1968

Renowned Ogilvy & Mather executive Jock Elliot discusses advertising ethics and compares the industry to the rest of society in this speech to the 4A's 1968 Annual Meeting. The industry’s lack of dive ...

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26.

How to develop creativity in the smaller agency
William Marsteller, Classic Speeches - 4A's, 1966

In a prescient 1966 speech William Marsteller, founder of Marsteller Inc, discusses the difficulties small agencies face when trying to compete with larger firms in a presentation to the 4A’s Western ...

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27.

The color revolution
Gordon Webber, Classic Speeches - 4A's, 1965

Gordon Webber of Benton & Bowles, discusses the arrival of the colour television and its impact on advertising in this speech to the 4A's 1965 Eastern Annual Conference. As well as the pros and cons o ...

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28.

The case for the advertising agency
Marion Harper, Classic Speeches - 4A's, 1963

In this influential investigation of the agency model, 4A’s chairman Marion Harper asks if the modern advertising agency provides an effective service to American business. Speaking to the 1963 4A’s S ...

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29.

How can agency management create an atmosphere in which good campaigns are born?
David McCall, Classic Speeches - 4A's, 1962

Eleven elements are required to create the perfect creative environment. Such was the argument forwarded by David McCall, of McCaffrey & McCall, in this 1962 4A’s Eastern Central Region Annual Meeting ...

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30.

Keep listening to that wee, small voice
Leo Burnett, Classic Speeches - 4A's, 1962

Industry pioneer Leo Burnett discusses opportunities in advertising and asks why many ad-men lose sight of what is important – sales - in this 1962 report issued by the Committee of the Board on Impro ...

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