Data: US & World Adspend Forecasts

Adspend forecasts provide a range of forecasted and estimated future advertising expenditures, both globally and in the world’s key economies. Select from:

MAGNA
Successor to Bob Coen, Brian Wieser at MAGNA (part of Interpublic) now compiles forecasts for the US market.

ZenithOptimedia Forecast
The latest adspend forecast for the US, Japan and major European countries from ZenithOptimedia.

Carat Global Adspend Forecast
The latest global, regional and key country adspend forecasts from Carat.

Veronis Suhler Stevenson US Forecast
US adspend and marketing services growth predictions from the annual VSS Communications Industry Forecast.

GroupM China Forecast
Chinese adspend growth forecasts from GroupM's This Year, Next Year.