Data: Advertising / Sales RatiosAdvertising / Sales Ratios show advertising expenditure as a percentage of sales value across a wide range of product categories in US and UK markets*. Such ratios are a key consideration when setting advertising budgets. Select from: US Advertising / Sales Ratios UK Advertising / Sales Ratios  * Methodologies: please note that the data shown for the US and UK are from different sources, using different methodologies. Information on the UK Advertising / Sales Ratios methodology can be downloaded here as a PDF. For information on the methodologies used for the US data, contact Schonfeld & Associates. |   |
