Data: Advertising / Sales Ratios

Advertising / Sales Ratios show advertising expenditure as a percentage of sales value across a wide range of product categories in US and UK markets*. Such ratios are a key consideration when setting advertising budgets. Select from:

US Advertising / Sales Ratios
Advertising / sales ratios (.xls format) for 200 SIC-coded US industries, sourced from Schonfeld Associates.

UK Advertising / Sales Ratios
Advertising / sales ratios (.xls format) for over 200 UK product sectors, sourced from the Advertising Statistics Yearbook.



* Methodologies: please note that the data shown for the US and UK are from different sources, using different methodologies. Information on the UK Advertising / Sales Ratios methodology can be downloaded here as a PDF. For information on the methodologies used for the US data, contact Schonfeld & Associates.		 

Other Benchmarks

Advertising / Sales Ratios

Media costs

Production costs


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