TGI Global Barometers

 

Marketers are using Global TGI to scrutinise the fine details of cautious shoppers' behaviour in 60+ countries. This brief extract reveals that the reaction to the recession by business has been to c ...

Assessment of global reactions to the Internet by TGI show that early adopters of the technology adapted the Web to suit their needs, and their lives are now strongly influenced by what is happening o ...

In this brief snapshot, TGI research reveals that countries which have a recently high economic growth rate look upon money and success more favourably than those which have a history of more gradual ...

This article details research from TGI which investigates consumer attitudes towards alternative therapies in different parts of the world. The acceptance of alternative therapies varies from country ...

Healthcare advertising has markedly grown in prominence over the last few years, and attitudes towards health and wellbeing are also changing. According to data from TGI, however, while over 80% of In ...

The structure of the home and property market varies greatly between countries. In nations such as Britain, Canada and New Zealand, property ownership stands at some 60%-70%, while in Hungary, for exa ...

Television, and indeed television advertising, is increasingly thought to be in the midst of a 'revolution'. The increasing number of media channels, the increasing importance of the internet, the lim ...

It seems that hardly a day goes by without gloomy media speculation that traditional family values are breaking down. But are such interpretations exaggerated? Using the latest research from TGI, this ...

Using the results of the latest global TGI surveys, this paper investigates the world’s most avid wine consumers. The French emerge as the top wine consumers in the world with 70% of the population i ...

This short article looks at the numbers of smokers across various different regions and countries around the world. Among other issues, it discusses the differences between the genders and younger/old ...

This short paper explores credit card ownership and levels of repayment in a number of different countries around the world. The US and the UK have the highest levels of credit card ownership, while E ...

This short article looks at consumer attitudes around the world towards air travel, focusing in particular on the environmental aspects of journeying by air. Consumers are flying more than ever, thoug ...

This article looks at how the residents of various countries around the world view their jobs. Do people really enjoy their work and see it as an opportunity to build a meaningful career, or is it jus ...

This paper looks at the popularity of chocolate in different countries and regions around the world. Among the findings discussed are that large numbers of consumers from places as varied as Peru and ...

Obesity is a problem around the world but consumers in some countries are more concerned about their weight than in others. In Iran 48% of people are trying to lose weight, in India it’s 40% and in Ca ...

In the wake of the 2006 World Cup, this paper looks at how passionate consumers around the world are about football, and which mediums they use to keep up with the game. There was a variation between ...

In this paper, TGI analyse how concerned consumers in 11 national markets are with looking young. There is considerable variation between parts of the world, with Italians and Brazilians attaching the ...

The latest Global TGI data reveals consumer concern about maintaining a healthy lifestyle. Just under a quarter of respondents in Germany and Kenya felt busy schedules impede taking care of themselve ...

This paper from TGI reveals how charitable donations vary across the world. Conducted in 12 national markets, the research found that the charities receiving the most support differed greatly between ...