This article summarises Outliers by Malcolm Gladwell (author of the best-selling Tipping Point), which examines the reasons behind abnormal levels of individual achievement and argues that it is circu ...

This article summarises the key arguments of Nudge, by Richard S. Thaler and Cass R. Sunstein, in which they set out their core idea that "apparently insignificant details can have major impacts ...

This article summarises the key points of "Price" by Chris Anderson, Editor-In-Chief of Wired (and author of the 2006 best-seller, The Long Tail). The book argues that the digital age is exe ...

This article summarises the key arguments of "Buyology -Truth and Lies About Why We Buy", by Martin Lindstrom (Doubleday/Broadway Business, 2008). Focusing on neuroscience, the book analyse ...

This article summarises the key arguments in Allen P. Adamson's book, "BrandDigital - Simple ways top brands succeed in the digital world" (Palgrave Macmillan, 2008). The book's focus is on ...

This article summarises the key arguments in US author Seth Godin's latest book, "Tribes: We Need You to Lead Us". In it, he ascribes power to clusters of shared interest. His essential &quo ...

This article summarises the key arguments of the book, "Buying In - The secret dialogue between what we buy and who we are", by Rob Walker, which was a best-selling US business book in 2008. ...

The article summarises "Convergence Culture", a book by Harry Jenkins, a media academic with a special interest in fan and popular culture. It offers detailed examination of the tensions bet ...

This article summarises the book "Innocent - Building a brand from nothing but fruit" which profiles the market-leading, UK-based premium fruit smoothie brand, Innocent. Author John Simmons ...

This article summarises the key findings and arguments of Jeff Jarvis' book "What Would Google Do?" (Collins Business, 2009). This includes an outline of the book's new laws of Google-driven ...

This article summarises the book 'Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a business in today's consumer-driven world', by Pete Blackshaw (Doubleday, 2008). The boo ...

This article summarises the book 'Microtrends: surprising tales of the way we live today', by Mark J. Penn and E. Kinney Zalesne (Penguin, 2008). The key premise is that modern societies are no longer ...

This article summarises the book 'Join the Conversation: how to engage marketing-weary consumers with the power of community, dialogue, and partnership', by Joseph Jaffe (Wiley, 2007). The key premise ...

This article summarises the book 'Herd: how to change mass behaviour by harnessing our true nature', by Mark Earls (Wiley, 2007). The key premise of the book is that 'We are a we-species who do indivi ...

This article summarises the book 'Predictably Irrational: the hidden forces that shape our decisions' by Dan Ariely (Harper Collins, 2008). The book's central premise is that consumers do not always a ...

This article summarises the book 'Groundswell: winning in a world transformed by social technologies', by Charlene Li and Josh Bernoff (Harvard Business School Press, 2008). The book's central premise ...