Internet: Payment for content (attitudes)

 

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Paper
1.
Will Internet Users Pay for Online Content?
Wenyu Dou, Journal of Advertising Research, Vol. 44, No. 4, Dec 2004, pp.349-359
This study investigated determinants of internet users' willingness to pay for online content. A survey of internet users of a clip art website found that they did conduct benefits/costs analysis when ...

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