Television: Advertising tracking and verification sy...

 

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Paper
1.
How to track through-the-line campaigns
Neil Coburn, Admap, November 2003, Issue 444, pp.33-34
Neil Coburn, TRBI, believes that many brands are still using campaign tracking methods devised when spot, terrestrial TV advertising was the dominant medium and other activity was seen as tactical. In ...

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Paper
2.
Test of Commercial Verification Systems
Timothy J Daly, Advertising Research Foundation Workshops, Television Research, October 1998
Describes a test sponsored by Independent Television network of the three main independent commercial tracking services in the US: Sigma, VEIL and ICE, comparing them with affidavits from the TV stati ...

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