Government and non-profit: Charities and voluntary o...

 

This is the story of how the Make Poverty History campaign became a social movement. In 2005, GCAP wanted to persuade the G8 leaders to make serious long term commitments to help reduce extreme Third

Currently one in three UK children are obese or overweight and if this trend continues, it is predicted that 90 per cent of today's children will be by 2050. This paper explains how a radical change o

94,000 people die of heart attacks every year in the UK. In many cases, they die because they wait too long before calling 999. The British Heart Foundation's 'Watch Your Own Heart Attack' campaign ai ...

Over the past 28 years Westpac and the Rescue Helicopter Service (Choppers) have built a strong, mutually beneficial relationship. In the past five years, the additional efforts of Westpac to drive do

Women's Aid is a UK charity providing support to victims of domestic violence, which had used classic celebrity endorsement in the past to good effect. But it wanted to move beyond the "borrowed ...

More than 500 worthy causes vie for public service advertising airtime every month, far more demand than supply. The USO, leaned on more than ever as U.S. troops entered year five of the war, needed t ...

Selling pet adoption is never an easy task. Most shelters try to do it with altruistic pleas and clichéd images of pets in cages. Rather than focus on what people can do for pets, the conversatio ...

Earth Hour, turning off the lights for one hour on the last Saturday in March, is a symbol for the difference that every individual can collectively make to climate change. Despite a decrease in publi

The RSPCA was typically perceived by Australians as a charity with smiling inspectors which helped cute animals, but the overwhelming air of positivity also contributed to a popular lethargy, with a p

Childhood obesity rates in the UK are growing at a rapid rate, a trend that increasingly threatens both the current and future health of this age-group. Anti-obesity campaigns typically focus on telli

Heart attacks kill 94,000 people a year in the UK. Many of those deaths are caused by "patient delay" - where people having a heart attack fail to call 999 immediately. The problem is that p ...

Coverage of "troubled children" running riot and terrorising communities was permeating much of the British media. Barnardo's faced the challenge of convincing people to donate money to help ...

This brief study uses data from the Yankelovich Monitor into US consumers to examine consumer attitudes to charitable giving and philanthropy. These activities are one of 10 global “energies” identifi

In 1995, the Basilica Block Party was conceived as a way to raise funds for the church and support its various philanthropic initiatives. The event, however, was dogged by mediocre talent, limited par ...

The prevalence of autism has drastically increased, but parents often lack knowledge about the disorder. Autism Speaks wanted to raise awareness of the condition and educate parents about the prevalen ...

Keep A Child Alive, a small AIDS charity battling against bigger competitors and a charity-fatigued public, needed to increase donation levels, but had a budget of just $600 with which to do so. Given ...

As a charity, Save the Children relies on the financial contributions of donors, which means brand profile is critical. In this highly competitive market, Save the Children had an alarmingly low rate

"Insight can only come from understanding, and understanding only from proximity." This case study is evidence of the value of getting up close and personal and choosing to experience things ...

The Braille Liga is an organisation helping the blind and the visually impaired. The objective was to create awareness for the Braille Liga, especially amongst young people. The idea of smooth infiltr

There was a need to increase awareness and knowledge about COPD among the general public and the at-risk group (smokers/ex-smokers from age 40 upwards). Research and provision of information was recei

The article describes how 3 'Mobile School VZW' (a Belgian non-profit organization which develops mobile school carts and trains local street educators) aimed to introduce primary school children to t

The article discusses a campaign by Orange Babies which aimed at collecting 25,000 Euro during the Millionaire's Fair and increase awareness of the Foundation. The campaign was targeted at visitors to

The article discusses a Prostate Cancer Research Foundation (PCRF) campaign that would help put both the disease and the PCRF on the national agenda. The idea was to drive as many people as possible t

Launched in New Zealand in Christmas 2005, Oxfam 'Unwrapped' is an international gift promotion that lets purchasers give twice, once to a friend or loved one, and secondly to those who need it most i ...

This article discusses the problems faced by charities in fundraising. There is general agreement that fundraising and awareness are linked, although precise the causal relationship may vary. It is ar ...

Since 1997, the BMW Ultimate Drive® for the Susan G. Komen Foundation has raised $9 million for breast cancer research, education, screening and community outreach programs, and is one of the most hig ...

This Bronze Award-winning paper discusses the campaign launched by the Erskine Hospital, which provides long-term care for ex-service men and women. The communications campaign (which ran from 2004-06 ...

Women's Aid is a charity aiming to help people affected by domestic abuse, a topic that is often misunderstood, and a problem the scale of which is often dramatically underestimated. With a highly lim ...

More than half a million children in the US need fostering but evaluative research revealed that many potential foster parents doubted their suitability for the role, particularly regarding older and

Memory of Dr. Martin Luther King Jr., and the civil rights struggle in the U.S. has been fading. The goal was to revive a visceral connection to the civil rights era and engage people in the reason fo ...