Drink and beverage: Non-alcoholic, soft drinks

 

This Company Profile from Euromonitor provides key details and analysis of Associated British Foods. Included is a strategic evaluation with key company facts, competitive positioning against comparat

In 2008, Irn-Bru was faced, in a flat market, with nearly saturated distribution and fierce competition. They needed to increase value sales in Scotland by 4 per cent. The strategy was to create a ser

This Company Profile from Euromonitor provides key details and analysis of The Coca-Cola Co. Included is a strategic evaluation with key company facts, competitive positioning against comparative bran

Mizone Rapid needed to strap on its running shoes and get back in the race. Which is exactly what the Leaner and Meaner campaign delivered for the sports drink brand. Within three months the campaign

This Company Profile from Euromonitor provides key details and analysis of Danone. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands, and as

Coca-Cola wanted to strengthen its appeal in Brazilian bars where beer was the popular drinking choice. It developed an idea to spark debate across the soccer-mad country, by exploiting the age-old sp ...

This Company Profile from Euromonitor provides key details and analysis of Kirin Holdings Co. Included is a strategic evaluation with key company facts, competitive positioning against comparative bra

This Company Profile from Euromonitor provides key details and analysis of Kraft Foods. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands, a

This Company Profile from Euromonitor provides key details and analysis of Lavazza SpA. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands, a

This Company Profile from Euromonitor provides key details and analysis of Melitta Unternehmensgruppe Bentz KG. Included is a strategic evaluation with key company facts, competitive positioning again

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands, and

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands, and

Coke Zero needed to convince skeptical guys 18-to-34 that Coke Zero really does taste like Coke. The strategy was to develop an integrated campaign around the idea of taste similarity, relying on irre ...

This Company Profile from Euromonitor provides key details and analysis of Pepsi Co. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands, and

This Company Profile from Euromonitor provides key details and analysis of Red Bull GmbH. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands,

In recent years, the carbonated soft drink (CSD) industry has come in for a lot of criticism from consumer advocacy and special interest groups for producing and marketing a product that is considered ...

This Company Profile from Euromonitor provides key details and analysis of Sara Lee Corp. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands,

This Company Profile from Euromonitor provides key details and analysis of Tata Tea. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands, and

This Company Profile from Euromonitor provides key details and analysis of Suntory Ltd. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands, a

This Company Profile from Euromonitor provides key details and analysis of Unilever. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands, and

This paper showcases a research framework that integrates insights on shopper observation, shopping environment, retailer servicing issues with shopper interviews to create a powerful tool that can he ...

In a challenging market environment a deep understanding of the shopper at the point-of-sale particularly with regard to return of pos investment is crucial for sustainable business success. This arti ...

This article aims to demonstrate the power of qualitative insights and how they can be converted into actionable recommendations. The objective of the research study was to understand purchase and con

Pepsi is changing its design and logo. When Coca-Cola did the same thing in the 1980s, it proved disastrous. This provides a context for discussing the problems of rebranding a brand identity. It is e

Young Brazilians make up Coca-Cola's largest consumer base and have the greatest influence on the brand image. It is important to stay connected to this group and music plays a large part. Sponsoring ...

Mother, owned by Coca-Cola, is a rare example of a brand that has failed, and then successfully been re-introduced. The 100% natural energy drink was first launched in Australia at the beginning of 20

Over the past three years, Lucozade Sport has doubled in size, largely as a result of its stated aim of engaging a smaller group of consumers in in-depth conversations. Research revealed that the grea ...

Everyday, 1.5 billion people, from over 200 countries, drink one of the 450 brands belonging to the Coca-Cola Company. Their motivation in doing so can vary from the physical to the social, and in an ...

In 2006, the northern European market for carbonated soft drinks was in decline. The Coca-Cola Company's stable of traditional regular drinks was being rejected because of growing health and image con ...

This article discusses the success of a viral video produced for PepsiCo's Gatorade brand by the agency Element 79, which achieved some six million views in the three months following its release, as ...