Motor, auto: Automakers and marques

 

Before the recent economic downtown, the global car market had been growing at about 7% per year. But with huge over-capacity, more contenders in the race and pressure on profit margins, the industry ...

Ford's focus on multicultural marketing is the subject of this report from the Association of National Advertisers' 2009 Multicultural Marketing & Diversity Conference by Warc's US editor, Geoffre ...

In Brazil, Ford required a new approach to their retail campaign. This involved increasing the desirability of and raising attention to the Ford brand, while suggesting that a deal was an opportunity ...

In 2007 Volkswagen and Tribal DDB London refreshed the car-maker's UK website in a bid to increase its share of internet visits. This case study shows how planners focused on car buyers' experience of

When launching its Yaris model in South Africa, Toyota wanted to attract a new, younger audience to its brand without neglecting its core, traditional older audience. The promise and personality for t ...

By the turn of the millennium, Audi had seen its share of the prestige car market grow steadily, gradually transforming it from a generic 'Eurocar' into an established prestige auto marque. Research r ...

After 12 years without any advertising, the Southern California Honda Dealers Association had fallen further and further behind Toyota in their highly lucrative regional market. In an effort to revers ...

This article, by eCircle's Volker Wiewer, outlines a number of best practice rules for email design and deliverability - including in multinational marketing campaigns - and also offers a case study o ...

In the car industry and when it comes to generalist brands (vs niche/high end), image is built through communication, and particularly TV advertising. In many countries, the leading brand is actually ...

Few sectors are as competitive, and dependent on effective brand marketing, as the car market. In order to develop a set of clear and distinctive brand attributes, not historically associated with the ...

Since 1997, the BMW Ultimate Drive® for the Susan G. Komen Foundation has raised $9 million for breast cancer research, education, screening and community outreach programs, and is one of the most hig ...

Saab sales were flat and, in order to grow, the brand had to evolve from niche to challenger. To increase brand awareness and consideration in the highly competitive luxury import market, Saab needed ...

New Holland, a 111-year-old haytools company, faced the challenge of reinventing itself as a tractor brand in a category of fierce competition. With a limited budget, the company utilized a brand intr ...

The “Infiniti in black” campaign was the first African-American marketing effort by Infiniti. The campaign married five African-American visionary artists with Infiniti vehicles. The campaign worked t ...

This report looks at the growing phenomenon of product placement in the automotive industry, a technique increasingly used both alongside and in addition to traditional advertising to promote car bran ...

Andrew Seth, in one of his occasional opinion pieces for Admap, takes a brief look at the US car business and concludes that the Japanese companies have learnt the marketing lessons - and the US giant ...

This paper reports on the launch of Jaguar's C-XF concept car, a radical new design for the company that will influence its next generation of models. The paper discusses the experiential marketing ca ...

Mazda had to achieve 50,000 UK sales, but had to counter the fact that many consumers do not include Mazda when considering cars. To build on the brand's 'Zoom Zoom' proposition, which aims to capture ...

In the recent past, Mazda has employed virtually no brand communications or activity in Ireland, meaning consumers had a view of Mazda of having produced good cars in the past, but with a general lack ...

Toyota Motor Sales, U.S.A., Inc., was the subsidiary of Toyota Motor Corp. charged with selling, marketing, and distributing the Toyota, Lexus, and Scion brands in the United States. The Toyota Coroll ...

Toyota Motor Sales U.S.A., Inc., was responsible for the distribution, marketing, and sales of all Toyota vehicles in the United States. It was owned by the Toyota Motor Corporation, a Japanese comp ...

During the late 1990s Japan's largest carmaker, Toyota Motor Corporation, was edging its way into the American car industry's top triumvirate. The "Big Three" U.S. automa ...

After establishing a clear identity as a customer-friendly carmaker in the 1980s, Saturn Corporation, a subsidiary of General Motors Corporation (GM), lost its way in the late 1990s. To regain its foo ...

Nissan launched the biggest marketing effort in its history, the "Enjoy the Ride" campaign, in August 1996. The $200 million budget was four times the previous budget and placed Nissan b ...

Mercedes-Benz of North America was at the peak of its game in 1997 when it launched a comprehensive print and television brand campaign. Its sales were generally strong, its products were highly rated ...

With the arrival of the brand-new SL500, Mercedes-Benz USA (MBUSA) wished to gain the number one spot in the U.S. luxury-automobile market. At the time it sat in third place, behind BMW and Lexus. M ...

Mercedes-Benz, whose cars were known for precise design and an elite image, felt the market shifting. Growth lay in the lower end of the luxury car market, as a strong economy put large numbers of p ...

One of the world's best-known carmakers, the Honda Motor Company, Ltd., had popularized economy and midsize cars for decades. In 2003 the company struck out in a new direction when it began sel ...

In 2002 Honda Motor Company was the number-three Japanese automobile manufacturer in the world, behind Toyota and Nissan. While Honda's automobile sales in Japan and the United States were cons ...

Chevrolet was a division of the General Motors Corporation (GM), the largest car manufacturer in the United States. Long facing pressure from Japanese automakers such as Toyota, the company decided to ...