Government and non-profit: Political organisations

 

'Vote for Me' was a game changing campaign that took a strategic approach in repositioning the Green Party with mainstream voters to achieve outstanding success in the 2008 election. By focusing on th

The Commission on Presidential Debates wanted to ensure the public was well-informed about the issues in the 2008 US elections. It opted for a campaign which used MySpace, the social media network, to ...

The 2008 Presidential campaign for Barack Obama, covering the primaries and the election campaign. The paper summarises the thinking as it developed. Many more executions were developed and tested tha

The article argues that if President Obama continues in government to use the same methods to involve people in politics that he developed in his presidential campaign, it will transform the worldwide

In this paper, the effects of positive versus negative (political) advertising are modelled. The findings show that positive as well as two different types of negative advertising will lead viewers to ...

This 2008 article highlights the increased involvement of young people in the electoral process. The PolitEchoes cohort is aged 16 to 28 years old, and believe it is important for others to see them a

Peter Vanvelthoven is a Belgian politician from the SP.A. party, and in 2005 was appointed Federal Minister for Employment and Information. In preparation for Belgium's local elections, he wanted to r ...

One of the most noteworthy surprises to emerge from the nationwide elections of November 3, 1998, was the election of Jesse "The Body" Ventura as governor of Minnesota. A former professi ...

It was generally acknowledged that the ad campaign having the greatest impact on the 2004 U.S. presidential election was that run by the political action group Swift Boat Veterans for Truth. The group ...

Founded in 1998 by a pair of California-based software entrepreneurs as a way to mobilize like-minded liberal activists for political causes, MoveOn.org became a driving force in funding, organizing, ...

In 1997 Ben Cohen, cofounder of the superpremium ice cream company Ben & Jerry's Homemade Inc., was shocked to learn that Congress had decreased spending on social programs but had incre ...

In 1999 the American Civil Liberties Union (ACLU), a nonprofit corporation dedicated to the preservation and extension of constitutional liberties, hired its first advertising agency, New York City-ba ...

This small budget campaign for the Disability Rights Commission in 2005 was intended to raise awareness among opinion formers (journalists, politicians, and the ABC1 public) of the extent to which dis ...

Within the UK, party election broadcasts (PEBs) and party political broadcasts (PPBs) continue to be the only means through which parties can communicate directly with the electorate through TV and ra ...

This case describes the three critical months leading up to the November 2003 mayoral election for the amalgamated City of Toronto. It details how David Miller, a city councillor, went from relative o ...

This campaign was aimed at establishing John Hickenlooper as a candidate for Mayor of Denver. The creative strategy was to differentiate between a novice candidate and a crowded field of well known D ...

This is a narrative of the recent triumph of freedom of expression over official attempts to ban publication and broadcast of exit polls and pre-election surveys, thanks to wise and timely actions by ...

This paper argues that for over 20 years there has been a disjunction between the dominant political discourse in the UK about the welfare state and public attitudes to the welfare state. Conservativ ...

An edited version of the recent speech given by Alistair Campbell to the Marketing Society Conference, after he had resigned from being Downing Street Director of Communications and Strategy in August ...

Any campaign that exceeds its already ambitious objectives and can convince 94.1% of New Zealanders to enrol to vote for a General Election in which the polls indicated the result was a foregone concl ...

The marketing challenge was to persuade 18 to 24 year olds to vote and the campaign objective was to bring these young people to the polls in Minneapolis. The agency recognised that the target market ...

This study describes how the agency cut through the constraints of time, money and media choice, to produced an effective campaign. The top-line objectives were to obtain the maximum number of seats i ...

Within the framework of theoretical and methodological reflection about the discussion group, this paper describes how qualitative research was used in the campaign of Vicente Fox, the new President o ...

During most of the 20th century there was no tradition in Mexico of surveying public opinion and social affairs. Aside from isolated experiences, the fields of sociology and applied social research di ...

Discusses how and why political parties advertise (in the month before the 2001 General Election). How political advertising differs from commercial: it contributes to the outcome but is seldom decisi ...

2000 pre-election campaign for the Labour Party. Suggested that the government’s achievements were the achievements of those who voted for that government. Two-week campaign used TV, door drops and ma ...

The electorate are increasingly volatile in terms of their voting behaviour, and this presents valuable opportunities for the marketing discipline to offer the world of politics new insights and str ...

Discusses the use of conjoint measurement in Internet-based research in a political context. The case study described aimed to discover what political positions would be most appropriate for Vice-Pres ...

The present study found the number of undecided voters on forced-choice questions about candidate preferences was roughly three times higher than that on subjective probability questions, and that ele ...