Travel, transport and tourism: Airlines

 

This Company Profile from Euromonitor provides key details and analysis of Air France. Included is a strategic evaluation with key company facts and competitive positioning against comparative brands.

This Company Profile from Euromonitor provides key details and analysis of AMR Corp. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands, and

This Company Profile from Euromonitor provides key details and analysis of British Airways. Included is a strategic evaluation with key company facts, competitive positioning against comparative brand

2009 saw turbulent times ahead for Air NZ, confronted with two fundamental shifts in market dynamics. With the recession in full swing, the travel market was in crisis. Customers were shopping for che

This Company Profile from Euromonitor provides key details and analysis of Deutsche Lufthansa AG. Included is a strategic evaluation with key company facts, competitive positioning against comparative

This Company Profile from Euromonitor provides key details and analysis of easyGroup Ltd. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands,

JetBlue, the low-cost US airline, had been hit by a spate of bad publicity in 2007. Following a re-positioning, the company saw an opportunity to chime with popular criticism of business executives tr ...

The presentation describes the Travel Retail market, from its creation in 1947 to today's performance, and how the Beauty products have mostly taken advantage of this channel. It is also seen how the ...

a 2008 campaign for Continental Airlines, to increase business travel online ticket sales. Research, run over several campaigns, suggested the best approach to online media planning which would increa

When JetBlue first launched, the airline challenged industry conventions. JetBlue brought humanity back to air travel, offering a great experience for low fare and created many fans. Seven years later ...

The three-hour drive between Seattle and Portland is awful. As bad as it is, most people would still rather drive than fly. To convince business travelers to give the Horizon Shuttle a shot, the drive ...

The article discusses the problems of the airline industry in recession. There have been many failures and there will be more consolidations, but the most innovative will thrive. Successful airlines w

This Company Profile from Euromonitor provides key details and analysis of Ryanair Holdings Plc. Included is a strategic evaluation with key company facts, competitive positioning against comparative

This paper shows Virgin Atlantic has developed into one of the major players in the airline industry. In 1993, Virgin had a network 20 times smaller than British Airways. One of the main elements of i ...

The article discusses how online panels have morphed into research communities. The benefits are described with a case study for easyJet. The easyJet community was launched in 2008 and consists of 2,0

Internationally, the Virgin brand is consistently one of the most respected names across the many sectors it operates in. Driving this performance is a business model that is truly unique and rests o ...

Do we always need to interview human beings in the flesh, or can we get reliable information by observing thousands of 'I-individuals' who are pre-programmed to follow the same utility function as the ...

Frontier wanted to increase traffic to its website, expand its email database, increase online bookings and boost membership in its EarlyReturns frequent flyer program. In addition, the airline wanted ...

This article is an edited version of Geoffrey Precourt's coverage of the second day of the Ad:Tech Chicago 2008 Conference. In it, he discusses how JetBlue has adapted to digital marketing, particular ...

Since Air New Zealand was perceived as premium, many would decide to "rough it" on the relative short trans-Tasman flight using one of the newer low cost carriers. Engaging New Zealanders living in Au

As JetBlue continues to grow aggressively their key challenge is to get bigger without becoming “JetBig”.The campaign needed to restore JetBlue’s sense of momentum and leadership (internally and exter ...

For years, Flip the dolphin (one of the talking animals on Frontier’s plane tails) was sent to frigid Chicago. But all that changed when Flip publicly declared: I either go to Mexico, or I quit! The e ...

Air New Zealand prides itself on having a strong culture of innovation, and in June 2006 the company decided it wanted to use this to appeal to the New Zealand domestic traveller. A significant issue ...

WestJet was founded in 1996, and a decade later was the most profitable airline in North America. As a brand, it focuses on business efficiency, employee satisfaction, and providing a superior custome ...

Dutch airline KLM wanted to grow its online business, while also reinforcing its image as a friendly and sympathetic global airline. To increase the scale of its online reach, it aimed to use a viral ...

Helmed by the British entrepreneur Sir Richard Branson, Virgin Atlantic Airways Limited hoped to attract the posh jet-setters abandoned by Concorde, a line of supersonic jets owned by British Airways. ...

The September 11, 2001, terrorist attacks crippled the airline industry in general and UAL Corporation's United Airlines in particular, forcing the company to file for bankruptcy in 2002. Thoug ...

In 2002 UAL Corp.'s United Airlines was forced into bankruptcy by years of dwindling profits compounded by the terrorist attacks of September 11, 2001, which left the airline industry in disa ...

"Fly the Friendly Skies" had been a stalwart slogan for United Airlines since 1966, but as legions of business travelers could attest, the skies became increasingly unfriendly in the 1 ...