Government and non-profit: Educational, universities

 

This paper shows how innovative social marketing techniques were used to successfully recruit students to a new business Masters programme at the London Business School. The challenge was to reach a d

This report discusses the trade-offs recession-hit families are making to sent their children to college. The ability - or otherwise - to pay tuition fees is seen as having emotional - as well as fina

The New Orleans Recovery School District (RSD) needed 500 teachers to accommodate a large expected influx of fall 2007 students. The area's system had consistently been ranked as one of the worst in t ...

The University of Minnesota was well known in its home state, but did not get credit for the world-changing research it conducted everyday. The institution had a goal to become one of the world's top ...

This MONITOR Minute report takes a look at the opportunities surrounding new forms of consumer education and how marketers can tap into consumers' desire to go back to school. It provides supporting d

This paper describes how a campaign for the Training and Development Agency for Schools (TDA) from 1998-2005 averted a serious decline in teacher recruitment, and resulted in the number of people ente ...

Six years ago, in conjunction with the AAPQ, HEC Montreal established the DESSCM: an accredited graduate diploma program, taught by professionals, to improve marketing communication skills for young p ...

Dundee University deserves full credit for giving its backing to a challenging but very successful campaign from Frame C, stimulating both the quantity and quality of undergraduate applications. Previ ...

In November 2002, Griffith University launched new advertising designed to rebuild its brand. What followed was an authentic, compelling and unexpected campaign that elevated Griffith from the clear ' ...