Digital: Food

 

This brief case study discusses the launch of Branston Baked Beans in November 2005, when UK consumers were encouraged to brand switch from the market leader Heinz to the better tasting Branston Beans ...

Sales of chocolate milk were lagging behind in Quebec compared with the rest of Canada, largely as a result of the vast number of competitors vying for kids' attention as they grew up. This campaign s ...

By driving awareness and challenging negative category taste perceptions, the 'Tailgating' campaign led to Campbell's Chunky Chili surpassing launch year objectives by a significant margin. Chunky Chi ...

The National Pork Board discovered that Hispanic consumers had a genuine love of pork, but limited their consumption because of deeply-engrained fears and misperceptions about pork's safety and health ...

Milk sales in the North American prairies fell by 1.2% between 1999 and 2002 alone. With a $2.4 million budget (approximately £1.2 million at 2008 rates), the ‘Never Stop Milk’ campaign aimed to remed ...