Target groups: Income groups, socio-economic grades

 

This article discusses ways of marketing to people in lower income groups, specifically those below the median US household income of $50,000. This group are almost as likely as those "above the media

About 4 billion people live at the bottom of the global economic pyramid today. The definitions or terminologies vary widely but there is broad agreement on the numbers living in “poverty” equate to a ...

There has been a rapid expansion in the number of High Net Worth Individuals (HNWIs) over the last few years. Members of this group operate in an increasingly global context, making them a logical tar ...

This paper summarises the key findings of Ipsos Mendelsohn's Affluent Survey 2008, an annual report on the spending and media habits of America's wealthiest consumers (household incomes of $100,000+). ...

This MONITOR Minute takes a closer look at “Discount-Store Moms” and uncovers opportunities for marketers and politicians alike to connect with this important group of women. Using supporting data fro

This article, based on a major study undertaken by Ogilvy & Mather, compares consumer habits in China and India. Among its findings are that multinational brands need not localise their approach as mu ...

This paper discusses how luxury brands can create exclusivity and desirability among the super-rich (defined as the wealthiest 5% of a society). Given that they can afford most things, genuine rarity ...

As the world becomes a smaller place due to globalisation, and brands also become increasingly global in scope, young people in India, China, Mexico and Brazil face a deluge of western influences. On ...

If forecasts are to be believed, China and India will rank as the world's first and second largest economies by the middle of this century. These fast-growing economies have spawned a new generation o ...

Wealth is being created in Asia at an unprecedented pace. In 2006, five of the top ten countries with the fastest growth in millionaires are Asian, including the top three - Singapore, India and Indon ...

This presentation focuses on the current spending habits of affluent consumers in the US, defined here as households with incomes of $150,000 or more. A general change in status and privilege markers

The article discusses a campaign by Orange Babies which aimed at collecting 25,000 Euro during the Millionaire's Fair and increase awareness of the Foundation. The campaign was targeted at visitors to

This study, encompassing 1,349 respondents, highlights the "time famine" experienced by US consumers, who can't find enough hours in the day to accomplish their goals. Time has become more precious th