Consumer attitudes: Sensitive subjects

 

This MONITOR Minute report highlights the growing trend toward living a “child-free” lifestyle and what it takes to connect with these families. It encourages marketers to avoid generalizations and fa

The article discusses a Prostate Cancer Research Foundation (PCRF) campaign that would help put both the disease and the PCRF on the national agenda. The idea was to drive as many people as possible t

The paper describes a qualitative study of ethnic and Muslim Danes' values, including how the two cultural groups see and expect to be seen by each other. The research focuses on intercultural misunde ...

Britain is more diverse than ever. In the ten years to 2001, 1.1 million migrants accounted for more than half of Britain’s population growth. The Department for Constitutional Aff airs (DCA) was esta ...

12 million adults across the UK have a reading age of 9 to 14. That’s the equivalent of being able to read the Sun. In other words, they can read and write, they just don’t read and write very well. P ...