Children: Response to advertising

 

Research must adapt to two trends: to find the most effective way to measure consumer attitudes and emotions toward brands beyond merely asking questions; and to look beyond how consumers answer surve

Brand-jacking – the impersonation of brands and celebrities online – has become much easier with the rapid rise of Twitter. While companies have learned to register their internet domain names ahead o ...

The current study investigates the role of the product involvement variable in advertising information processing among young people in Israel, aged 4–15, in tandem with three other relevant variables ...

Disclaimers in advertisements might strongly influence how advertising is produced and presented to the public. Examining how marketers use such disclaimers in different countries is an important part

This Comments section discusses the ways in which women are being depicted in contemporary advertisements. New thinking relating to these issues is valuable as it sheds helpful light on these complex ...

Ambler has been very quick to comment on our recent paper in this journal (Nairn & Fine, IJA, 27(3), 2008) in which we discuss the implications of recent findings from the cognitive sciences for the e ...

Regulation of advertising to children is receiving increased attention. We need to distinguish areas where practice needs reform from criticism based on flawed models of how advertising works and from ...

Research indicates that adult's gender-role perceptions can influence their responses toward different types of advertising appeals; however, it is not known whether the same is true for young childre ...

This paper provides an analysis of Latin Americans' points of view about globalisation. It shows that Latin Americans have mixed feelings towards the process, generally focusing on three dimensions: t ...

While much advertising is aimed at a broad spectrum of children, it should be recognized that there are wide differences in cognitive and emotional development between younger and older children. Chil ...

In this paper, Professor Tim Ambler of London Business School reviews the findings of the Food Standard Agency’s Hastings Study into the link between childhood obesity and advertising. He also examine ...

It is more than 20 years since the concept of the segmentation of consumers based on their attitudes towards advertising was introduced and audience members were categorised as Accepters, Players, Rej ...

Attacks on advertising often cite apparently scientific evidence that children cannot understand advertising’s persuasive character and are drawn, in response to advertising, to smoke, eat unhealthily ...

Describes the laws, regulations and codes of practice that govern advertising to children in Mexico.

Discusses the issues of advertising to children and social responsibility. The arguments on both sides of this debate are reviewed. The author concludes that to blame advertising for irresponsible mat ...

Analyses the current state of children as consumers and the implications for responsible marketing. A survey by the National Consumer Council (NCC) finds that while most children over 10 enjoy shoppin ...

Discusses Reklame Rakkers, a foundation for developing media literacy in children in the Netherlands. The programme was developed in collaboration with the UK's Media Smart (described elsewhere in the ...

This paper highlights kids’ influence on retail selection and then compares and contrasts their motivations behind these selections with those of parents. The in-store shopping experience (including f ...

Comments on television (and other) advertising by six members of the ANA Television Committee. Topics covered: 1) has TV programming degenerated?; 2) advertising to children under eight; 3) views on T ...

Explores the role of children as innovators or adopters of new products. A research study (2003) is reported amongst children and young people aged five to 18, with different questionnaires for the th ...

One of the main challenges facing the UK food industry is childhood obesity. This paper looks at the steps that manufacturers, retailers and advertisers are taking to deal with the issue and argues th ...

Continuing our series of legal briefings, Sharad Vadehra outlines Indian law relating to advertising to children and explains why legislation in India still has a way to go to meet European and Americ ...

Dave Lawrence, Logistix, describes a new way for marketers to determine the success of their promotions in store. Find out what types of supermarket promotions work and why.

Janine Spencer, Brunel University, gives an overview of how children change from birth to eight years of age – particularly in terms of perception, conception, memory and language – and highlights the ...

In this article, continuing our series of legal briefings, Maria Luisa Cassandro and Felix Hofer outline the legislation in Italy relating to advertising to children.

In this study Simona De Iulio, University of Strasbourg and Zouha Jarrin, University of Grenoble, reveal some interesting findings about globalisation, advertising and child culture by comparing toy c ...

In this case study of the award-winning Action Man ‘Final Combat’ campaign, Sam d’Amato explains how OMD, with the help of over 100,000 kids, brought Action Man into the 21st century.

This benchmarking study examines Chinese children’s perceived truthfulness of and liking for television advertising in three Chinese cities with different developmental levels of advertising. An in-pe ...

Continuing our series of legal briefings, Michel Béjot and Barbara Doittau outline French law relating to advertising to children and explain the comprehensive system that maintains advertising standa ...

James Myers, planning director at Arc, describes ‘tweens’, children aged 8 to 11 who inhabit the half-world between kids and teenagers. He looks at the way they talk and behave, and explains why it i ...