Consumer behaviour: Changing trends

 

Marketing has faced a series of crises in the past decade, culminating in the economic meltdown and demanding a global rethink to guide marketing back to sustainability. For example, companies have fo

The global economic crisis has changed how consumers think, feel and behave throughout the world. Across all 20 countries in the Global Monitor tracking survey, consumers are more likely now to agree

Drawing on topline global research, this brief paper focuses on the new consumer definition of value emerging in the post-recession marketplace. It looks at consumer attitudes to debt and management o

This article discusses the "new value equation" that might affect consumer decisions in the post-recession US economy. Consumers are reprioritising their spending, redefining what they will pay a prem

This paper focuses on how consumers are increasingly making purchasing decisions based on how well a brand's value proposition aligns with a key characteristic of the recovery marketplace - responsibi

There may indeed be some green shoots of recovery showing in the UK economy, but post-crunch psychology has set in with consumers, and many of them aren’t ready to go back to their old spending habits ...

The recovery consumer marketplace presents marketers with a new business context that poses radically new challenges and opportunities. This context is characterized by a fresh set of core value dimen

This article shares insights from Future Company's Global MONITOR, a quantitative research service provides businesses with insight on brand repositioning and general planning, in the context of the r

This paper examines the likely characteristics of the post-recession "recovery consumer". It argues that two commonly held constrasting views - a return to high consumption or a new era of frugality -

Market turbulence and consumers’ ever-changing needs are forcing marketers to ‘speed up’. Consumers are focused on reducing personal debt, rather than buying new goods. Accountants are in charge of th ...

In the post-credit-crisis world, consumers are wary of bank brands’ claims, and trust the recommendations of peers far more than corporate messages. Advocacy as a measure was widely ignored by financi ...

The economic crisis has transformed the way consumers view their finances. The ‘spend now, pay later’ culture has been replaced with one in which consumers are focused on saving money and paying off t ...

The presentation reviews the results of an 18 month research programme conducted for the Shell Future Fuels division beginning in August 2007 .The goal of the study was to better understand American a ...

The recent economic downturn resulted in the rapid deterioration of the appeal of “classic” luxurypropositions and an equally rapid rise in the demand of a new, ethically-driven aspiration, namelythe ...

Technology has revolutionised the way we work. Personal computing freed us from the restraints of the mainframe. Mobile phones have made the iconic British red phone box a rarity. The mobileInternet m ...

This brief presentation based on survey data concludes that Americans still reap social and emotional rewards from shopping and interacting with the marketplace. Shopping and consuming provide joy, sa

This brief article uses survey data to showcase products and happenings from around the world that offer a summertime spin to better fit consumer needs. It includes charcoal alternatives and thermo pa

Part generational DNA and part life stage, Millennials are looking towards the future with a sense of ever increasing happiness and success - despite the current recession. This brief article uses sur

The paper discusses the findings of research in three countries (US, UK and China) into the changes now occurring in people's values, which underpin their attitudes to consumption and brands. The prin

This article discusses the need for a reinvention and restructuring of businesses in the wake of the credit crunch and economic downturn. Marketers are urged to take on board the fact that customer de

This 2009 article discusses US consumer behaviour - and business strategy - in the context of sharply rising unemployment and unprecedentedly difficult economic conditions. Employment is seen as the "

In this February 2009 report, the recession-hit US economy is seen as showing a "spark of life", which in turn suggests that corporate marketing investments will not go "unrewarded" ...

In the recession people are turning to cheaper products, and often finding that they are as good as, or even better than, the more expensive versions (example: Aldi and Lidl, the discount stores). Suc

This article provides updates on topics covered by previous issues of Looking Up. The use of so-called "angry ads" in the recession, reflecting public disquiet over issues such as bank bailouts, discu

This May 2009 article discusses the tough times endured by print media in the recession. The irony that the economic downturn is the cause of the recent cutbacks in newspapers and news magazines, but

The input of marketers is an important factor in engendering the recovery from the recession, this article claims. Consumers, made more cautious by the economic volatility, are said to need "new reaso

In this article, firms are urged to use the spirit of "revival and optimism" in the marketplace that has come with the first signs of recovery from the recession. They are also counselled to move now,

This article claims that new technology can function as connector rather than an isolator, helping families spend quality time together and thereby providing opportunities for marketers. Specifically,

This article discusses apparent changes in US consumer expectations caused by the recession. With budgets under pressure, people are learning to consume less and are instead focussing more on their re

The article considers and predicts the socio-cultural changes occurring in America. There is a reaction against high expenditure and high-speed living; the economic downturn is forcing people to focus