Consumer behaviour: Effects of choice, time and exte...

 

Research must adapt to two trends: to find the most effective way to measure consumer attitudes and emotions toward brands beyond merely asking questions; and to look beyond how consumers answer surve

The unconscious mind has a far greater influence on our conscious decision making than most people realise. In the two-system thinking model, there four key types of message that System 1 (the unconsc

Behavioural economics was invented to try to understand the huge discrepancy between the rational behaviour predicted by economic and conventional marketing models and the observed consumer behaviour

There may indeed be some green shoots of recovery showing in the UK economy, but post-crunch psychology has set in with consumers, and many of them aren’t ready to go back to their old spending habits ...

Technology has revolutionised the way we work. Personal computing freed us from the restraints of the mainframe. Mobile phones have made the iconic British red phone box a rarity. The mobileInternet m ...

This April 2009 article argues that consumer attitudes to risk are important in shaping their behaviour in the marketplace. In the present recession, people feel that many things are endangering their

Anticipation marketing is defined as the phenomenon by which extraordinary levels of consumer anticipation are achieved prior to, upon or after launch of a product, service, brand or experience, in a

This MONITOR Minute explores a group of consumers who feel that technology has changed their lives for the better in the past five years by helping them to become more interesting people and how marke

This MONITOR Minute report takes a closer look at how consumers are dealing with-or not-the superabundance of information in their lives and the emerging marketplace opportunities associated with help

This article discusses the influence of the internet on concepts of time. The growth of the importance of the online space, especially the mobile web, is seen as accellerating consumers' expectations,

This 2008 article discusses the "personal boundaries" that have been set up by US consumers, in response to brand messages they find excessive or annoying. Technological advances, specifically the adv

In this paper from 2007, Yankelovich's MONITOR Toolbox presents a conceptual model for understanding why consumers fail to engage in preventive behavior such as financial planning, getting routine mai

This study, encompassing 1,349 respondents, highlights the "time famine" experienced by US consumers, who can't find enough hours in the day to accomplish their goals. Time has become more precious th

During the 1990s brands generated emotional quality of life promises, and Coca Cola implemented this strategy, locating the emotional dimension at the consumption experience. In order to understand ho ...

This article looks at how the residents of various countries around the world view their jobs. Do people really enjoy their work and see it as an opportunity to build a meaningful career, or is it jus ...

The latest Global TGI data reveals consumer concern about maintaining a healthy lifestyle. Just under a quarter of respondents in Germany and Kenya felt busy schedules impede taking care of themselve ...

Context effects refer to changes in consumer preference and choice responses when a new alternative is added to a choice set. This paper proposes a general scheme for classifying various context effec ...

In this paper from 2006, Yankelovich MONITOR looked at consumer purchase decision-making during a fuel price spike and separated them into three attitudinal segments: pragmatic pessimists, resourceful

The purpose of this research is twofold: (1) to examine the persuasive effects of a message that is presented either as advertising or publicity, and (2) to study whether sequencing (i.e., advertising ...

In a new purchasing environment (e.g., where a consumer moves to a new city), do consumers tend to keep buying the first brand that they try? If so, a behavioral primacy effect might be at work. Behav ...

Current quantitative consumer behaviour models focus on brand and marketing variables to explain / predict market structure, dynamics and brand health. We have not found any serious quantitative treat ...