Economics: Media and adspend forecasts

 

In this extract from the World Federation of Advertisers' Annual Report 2009, WARC Media Editor Laura James reviews the effects of the onset of recession to the global economy over the last two years ...

In this extract from the World Federation of Advertisers' Annual Report 2009, WARC Media Editor Laura James reviews how global media fared through 2008 as digital media grew strongly and recession sta ...

In this article, WARC Online's Media Editor, Laura James, assesses how the economic downturn could impact adspend levels and the media in the US. Based on an analysis of previous financial slowdowns

This article summarises recent advertising forecasts issued by WARC covering the period from 2009 to 2010. It is predicted that adspend levels in the UK will fall by 4.3% in 2009, and will return to g ...

As most of the world's major economies slip into, or teeter on the brink of, recession, the latest European Advertising and Media Forecast from WARC paints a bleak picture for adspend in 2009, with ze ...

The article suggests that there is no evidence engagement advertising has increased or that interruptive advertising has reduced. Online and ambient advertising, in particular, offer many examples of

The global advertising economy has been experiencing two simultaneous shifts. The first is a weakening in traditional media outlets, which is part of the normal economic cycle; as mature markets have ...

This article discusses the main findings of WARC's World Advertising Trends 2008. The data suggest that 2007 could be a defining moment for the global advertising sector, as the advertising world's ce ...

In this article, Laura James, WARC Online's Media Editor, discusses the findings from the latest European Advertising and Media Forecast. As advertising expenditure slows, and a prolonged recession lo ...

This article discusses the condition of the UK advertising industry in 2008 and 2009, based on the predictions of the Advertising Forecast, published in September 2008. With regards to topline figures ...

This article (translated from the Japanese for WARC) is based on the Nikkei Advertising Research Institute's Advertising White Paper 2008 together with more recent advertising expenditure forecasts fo ...

In this article, WARC Online's Media Editor Laura James discusses which media could gain from the economic downturn, and which are more vulnerable to financial vicissitudes in the next recession. In p ...

This article (translated from the Japanese for WARC) discusses the major economic, social and marketing trends in Japan during 2007 and early 2008. This includes the onset of the impact of the US sub- ...

In this short article, Adam Smith, Futures Director at GroupM, takes a closer look at the booming internet advertising market and what 2008 has in store for online in the UK. He argues that the intern ...

This article by Sir Martin Sorrell reviews the explosive growth in China, and what it means for marketing. WPP companies now employ 9,000 people in China, which provides 15% of its market, and generat ...

This article reviews developments in the advertising market in Japan during 2006 with predictions for 2007. With regard to advertising trends, it finds that total advertising expenditure in Japan rema ...

This report summarises recent advertising business indicators in the US, UK, Japanese and Eurozone economies, and provides GDP, interest rate and adspend forecasts from a variety of different sources ...

This report summarises recent advertising business indicators in the US, UK and Eurozone economies, including GDP growth forecasts and fluctuations in interest rates, as well as discussing the expecte ...

This report summarises the latest forecasts for the Eurozone, US, Japanese and other key economies, based on data from the European Commission and International Monetary Fund.

This report summarises the findings of the International Monetary Fund's twice-yearly World Economic Outlook, which predicts 2006 to be another year of strong economic growth worldwide.

This report summarises recent advertising business indicators in the US and European economies, including the rate of new job creation in the US, GDP rates in major markets and consumer confidence lev ...

This report summarises the findings of the International Monetary Fund (IMF) Asia-Pacific Regional Economic Outlook, forecasting 7% growth for the region in 2006 (the same as 2005). It includes data o ...

In this article, GroupM's Adam Smith analyses the company's first media and marketing revenue forecast. It includes an analysis of traditional advertising media as well as other activities such as spo ...

Joe Mandese discusses the possibility of an economic upturn and quotes WPP, Interpublic and others who warn that recovery could be slow and uncertain. He explains that while network up-front looks enc ...

Speculates that the new, and unexpected, fears of recession may adversely affect the media industries and market research.