Distribution and sales: Sales force

 

In the car manufacturing industry, boosting unit sales and market share hinges on getting end users to value the actual sales interaction and customer service. While interaction with the client during ...

Research has identified that after 40 years of discussion the use of the salesforce as a source of market information is relatively widespread in business-to-business organisations, but that the major ...

Night was falling as the guerrilla marketeers struck. They ease through hallways of heavily trafficked buildings, deposit their cargo for unsuspecting customers to discover hours later. After leaving ...

The integration between marketing and sales is becoming an imperative for companies. This paper discusses practical considerations in building an integrated sales and marketing team in order to improv ...

Field marketing can help retailers tackle the challenges of new technology. New technology and media offer a profusion of new techniques, but on the whole, people like contact with other people. Marke ...

There have been many attempts to form an explanatory theory of how advertising works, but no one has yet postulated a theory of merchandising. Drawing heavily on the developing science of environmenta ...