Retailers, retailing: Online, internet, e-commerce

 

As buzz around social network Twitter has grown, many retail and e-commerce brands have begun to reap the rewards of using it as a marketing, customer-retention and customer-marketing tool. There are ...

Consumers who have experienced a brand online can be more likely to like and buy the brand in question, according to this study of Japanese cosmetic brands. The article is based on 2007-2009 data fro

This brief article uses survey data to examine consumers who download digital coupons. It shows how some of their characteristics refute conventional wisdom about coupon users and reveals how these co

This paper argues that, as online shopping grows, retailers need to rethink their store design and offering to customers. Increasingly, shopping is becoming multichannel, with price comparison and pre

Although online sales have been stronger than store-based sales, they have still suffered in the recession. The statistics are concealing underlying changes in shopper behaviour. Contrary to some expe

Great advertising captures and engages-often in ways we cannot exactly explain. On the wings of great campaigns, companies create whole new categories of products or services. They make us conscious o

This article discusses the recession in the context of Web 2.0, and argues that the online world offers opportunities for marketers wishing to grow their brands in the economic downturn. Specifically,

This article looks into which media are most effective in driving sales online which unexpectedly, turns out not to be online advertising. Customer-addressed emails are very effective (52% above avera ...

The internet has revolutionised consumers' ability to search for products and services that provide the best value for money. The most common reasons for shopping online are price and convenience, and ...

This presentation focuses on "Heavy C2C Shoppers" - people who often buy goods on consumer-to-consumer websites, such as eBay. This group is more likely to be a spender, rather than a saver - and to m

Web marketers are missing important selling opportunities by failing to treat their customers as individuals. Tracking individuals so as to get to know them requires effort, and collecting large amoun ...

E-commerce has now achieved high levels of consumer confidence. Those retailers who have invested heavily in it are reaping the rewards. But there is now a need to develop 'second generation' websites ...

The global e-commerce industry has been increasing in size at a steady pace for the past five years. However, in emerging markets growth has only started to accelerate more recently, and is likely to ...

Online retail is continuing to grow apace (by 21% in the US last year, to $175bn), so will brands need to offer a physical retail presence in the shopping mall for much longer? Using Apple's i-Phone a ...

This research aims to investigate the interactive effects of website reputation, manufacturer brand, on electronic commerce. We surveyed 543 internet users to investigate the effects of high-reputatio ...

Can you imagine the response rate you would get as a 35 year old researcher asking an 18 year old girl if she would show you her bedroom? So when asked to develop a new retail concept for a furniture ...

This paper analyses the current purchasing behaviour of shoppers in 14 countries and, in particular, their usage of different channels (on-line and 'bricks and mortar' retail channels) and the implica ...

This paper is a result of an internal study conducted by Virtual Surveys to investigate the role of online shopping within the broader retail market. Using a combination of online diaries (blogs) and ...

Jim Gregory, founder and CEO of CoreBrand, describes how to build a system and culture that supports the company's most valuable asset - its corporate brand. He argues that signing off the brand strat ...

Online word of mouth takes many forms, from individual blog posts to threaded message board conversations, but one particular form is quickly emerging as the new consumer-generated media of choice for ...

Using Psychological Reactance as the framework, this study sought to understand consumer attitudes towards two major direct marketing techniques: unsolicited commercial e-mail and postal direct mail. ...

This paper is a response to Boddy's (2005) paper, published in the International Journal of Market Research, 47, 3, which called for more evidence on projective techniques applied to a research proble ...

The accessibility of the internet is throwing up a constant stream of new sources of authority. As more and more of these influences come between the brand and its customers, the sense of control that ...

Some authors are announcing the dawn of informational era marketing, where the consumer acquires real negotiating power based on access to information that is complete, up to the minute and unbiased. ...

Identifying the Internet Non-User (INU), Internet User (IU) and Online Buyer (OB) is important for marketers to enable appropriate target marketing, distribution, advertising and customer service. Suc ...

Sellers' reputation, as conveyed by consensus information, influences consumers' trust in the company. Two experiments were used to investigate the effects of consensus information on consumer trust. ...

Describes how the Internet is fundamentally changing shopping habits, and discusses the implications for retailers and marketing companies, who need to develop a new skill of `home retailing'. Categor ...

In this issue of 'Best Practice' Roderick White turns his attention to the web and internet advertising. Starting by describing the characteristics of the medium, and most frequently used types of ad ...

This paper reports on a study that was undertaken to assess consumer awareness, and use, of product review websites. Factors included the impact of e-opinion leadership, consumer susceptibility to inf ...

Online auctions hosted by newspapers to enhance the media mix are relatively new compared to other models of online advertising. This study examined the Ventura County Star newspaper's open-cry, 'goin ...