Objectives: Small business, SME research

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Forum - Small business market research: Examining the human factor
Robert P. Hamlin, International Journal of Market Research, Vol. 49, No. 5, 2007, pp.551-571

This Forum article, by Robert P. Hamlin, of the University of Otago, New Zealand, questions if market researchers take sufficient notice of the mindset of those who commission, or consume, their servi ...

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Y Reports - Small Business Owners
Futures Company, Yankelovich MONITOR think tank, 2007

This US-based report reveals that demographically and attitudinally, small US business owners (SBOs) are not who you think they are. They are older and more diverse. They are also confident and self-r

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Application of projective techniques in an e-business research context: a response to 'Projective techniques in market research - valueless subjectivity or insightful reality?'
Elaine Ramsey, Patrick Ibbotson and Patrick McCole, International Journal of Market Research, Vol. 48, No. 5, 2006, pp.551-573

This paper is a response to Boddy's (2005) paper, published in the International Journal of Market Research, 47, 3, which called for more evidence on projective techniques applied to a research proble ...

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