Data collection methods: Consumer, shopper panels

 

This paper summarises the presentation by Martin Hayward on "Connecting the dots: joined-up insight finally becomes possible" given at the IJMR Research Methods Forum: ‘Methods Matter: Inter ...

The article discusses in-house panels. This type of panel provides the benefits of a committed group of people involved with the brand who are willing to serve on the panel for a period of time. It is

The article discusses the recruitment and sampling of online panels and their impact on panel quality. A case study among IT professionals and company executives who make decisions about IT purchases

The article reports a research study among panel members to understand their feelings about panel incentives. To compare rewards, the research focused on conjoint analysis and online choice tasks. The ...

The article compares online access panels and custom panels. The experiment studied two types of comparison: between an access panel (XLOP) and a custom panel (provided by Heinz); and between members

This article describes how GfK's ConsumerScope panel was shifted from a postal to an online methodology, starting in 2005. Key motivations were the need for greater speed and more customised delivery

Laura Morris, an account director at Nunwood, explains open innovation, the concept of inviting customers inside organisations to act as co-developers of exciting new products and services (online and ...

In this article, Magnus Willis, founding partner of Sparkler, contends that we are currently in a third marketing age - the age of consumer collaboration - which has a particular relevance for brand i ...

In this article, Michael White, Vice President, Panels and Communities at MarketTools, argues that traditional methods of developing new products will not come up with the break-through innovations th ...

Rapidly increasing reliance on Internet panels as a sample source has led to data quality problems. Validation and data cleaning procedures common from telephone and in-person interviewing have not ke ...

This paper argues that truly active and fully beneficial panel management can only be achieved by identifying and exploring the various factors affecting response rates. Not only is a pragmatic approa ...

While online panels can reduce the cost and time it takes to undertake research, there is often little understanding of how the quality of the panel affects data integrity and importantly the ability ...

This paper describes the results of two tests to examine how mobile phone technology can be used in association with online research. The first test demonstrates how text messaging can be used to boos ...

Web 2.0 refers to the new generation of tools and services on the web which allow private individuals to publish and collaborate in ways previously available only to corporations with serious budgets, ...

This paper reviews the specific challenges faced by Business to Business (B2B) researchers in using internet access panels. The history of internet research has been dominated by the consumer perspect ...

This paper describes the latest thinking in the field of psychology relating to human motivation and how this may be used to inform the market research industry in its quest to reduce non-response. It ...

The paper reviews various ways in which security breaches occur and suggests ways to prevent them. It addresses crime on the Internet, specifically phishing and spyware, and considers what could happe ...

This paper addresses the differences between online panels and online opinion communities. Is an online opinion community the next level of an online research panel?

Using a key theory of psychoanalysis (Transactional Analysis), this paper analyses the way we run our online panels. It points out that a lot of the problems we are experiencing (declining response ra ...

In a world where marketing messages are ubiquitous and consumers try to shield themselves from message proliferation by subscribing to do not call lists and using spam blockers, what hope do researche ...

This paper provides outcomes from an empirical study across 19 online panels that has been conducted during April and May of 2006. The underlying methodology and the outcomes of the study will be pres ...

Multi-sourcing, or using multiple sample providers to recruit respondents into a single survey, is becoming a necessity for large research agencies and panel companies alike. The paper discusses the r ...

This paper addresses the representativeness of panellists who are in multiple panels as compared to those in one or a limited number of panels. In assessing data received from respondents on only one, ...

This paper introduces a new method to assess respondent quality before inviting them to clients' surveys. Respondents complete a mock concept test that measures behavioural variables and aggregates th ...

A typology of panel conditioning effects and an empirical study examining the phenomenon are presented. The experiment on panel conditioning using a typical tracking study questionnaire shows that hig ...

A common forecast argues a cadre of professional respondents threaten the validity and reliability of results from market research – especially Internet-based market research using online access panel ...

Today one can choose between several different software packages for management of web access panels. These software packages can be exellent tools, but building and maintaining a good panel is still ...

This paper addresses the impact of frequent responders on online panel research. Results from two studies are reported, comparing the demographics and survey responses of panel members who are frequen ...

The paper describes the most important parameters that influence the response rate of an online access panel. It also includes the results of a comparative study which analyses the dependency of click ...

Early initiatives of many industry bodies (ESOMAR, MRS, ADM, SYNTEC, MOA) have proactively taken initiatives to formulate guidelines for online research. However, as the industry was then still learn ...