Individual media: Online, internet research

 

This paper contests that the long standing disparities between panel-based online audience measurement data and site-centric or "Web Analytics" data has been troublesome for practitioners of ...

This paper summarises the presentation by Anjali Puri on "Webnography: its evolution and implications for market research" given at the IJMR Research Methods Forum: ‘Methods Matter: Intervie ...

This word of mouth campaign was based on building a new website for SENSOA, an organisation that aimed to provide information to young people about sex and relationships. The new 'All About Sex' websi ...

The marketing industry has reached a point where traditional research practices are being challenged. Media and marketing research organisations have no choice but to seek and test options which can m ...

Web marketers are missing important selling opportunities by failing to treat their customers as individuals. Tracking individuals so as to get to know them requires effort, and collecting large amoun ...

This article reviews the progress that is being made in measuring increasingly fragmented online audiences. Traditional, sample-based research can no longer pick up valuable niche audiences, but the m ...

This article offers a comprehensive discussion of internet measurement and its problems. Digital technology has changed everything, by causing a fragmentation of channels (meaning traditional audience ...

This introduction to Admap's report on online measurement. It summarises the problems involved in 'measuring the internet'. There are two aspects. Web analytics deals with the effects, cost-effectiven ...

The paper sets out the evolution and impact of a new cross-media metric, Audience Value, which has been designed, trialled and developed by the BBC, and now playing an important part across the busine ...

A recent study by Forrester Research has shown that very high proportions of marketing professionals 'don't know' the answers to questions about how much to spend or invest in various marketing activi ...

The internet provides a plethora of tracking, testing and merchandising tools, and marketers can now collect more data about an individual's activities on a website than can possibly be put to use. Th ...

The Web Motivation Inventory (WMI) is used in internet advertising research, and is frequently used and cited in advertising, marketing and communication literature. Investigations of the robustness o ...

Manuel Zebeida, founder and managing director of Press Index Inc., recognises that the fragmented, unregulated, constantly changing world of Web 2.0 poses immense challenges for press-clipping and med ...

As the online market continues to expand, and the sophistication of online ads grows, measuring the number of users viewing material over the internet is of increasing importance. In this article, And ...

Jim Gregory, founder and CEO of CoreBrand, describes how to build a system and culture that supports the company's most valuable asset - its corporate brand. He argues that signing off the brand strat ...

This paper presents the results of the first year of The Pulse, the BBC Response Panel which delivers a measure of appreciation for the BBC’s TV, Radio and Online content. It sets out the method used ...

This paper seeks to provide some evidence on the return on investment of a website (eROI) using a longitudinal web survey methodology. Using data from 459 respondents, the results show that almost two ...

This paper looks at the key measurement issues currently facing a variety of different sectors of the media (online, print, radio, video etc.). Based on the analysis of the top three issues said to be ...

This paper describes a completely new way of measuring Internet audience behavior and combining it with a full cross media survey covering all major media categories and a full TGI database. The reall ...

Currently used techniques of unique user measurement are seriously flawed. This paper introduces a novel method for estimating the number of unique users in site-centric cookie-based systems. The auth ...

This paper describes a completely new way of measuring Internet audience behavior. By combining a low tech TGI Survey with a high tech user centric panel measurement and a site centric electronic meas ...

Internet audiences in the Netherlands are now measured in a unique panel survey, Webmeter. The aspect that makes this survey stand out in comparison to other methods is the measurement of individuals’ ...

The purpose of this paper is to confirm, through a qualitative study, that ad serving counting tools at different points in the delivery chain are capable of measurement (and third party certification ...

The purpose of this paper is to define the principles, research methods, and techniques used in the integration of panel centric and server centric audience measurement data. Panel-based audience meas ...

This paper briefly outlines the accountability and data integration issues prevalent in our industry today and briefly discusses data limitation concerns which are having the greatest impact. It then ...

The Arbeitsgemeinschaft Online-Forschung (AGOF), an online research associated founded by the major online marketers in Germany, was established to ensure transparency and practical standards for onli ...

Arie den Boon, CEO of Daphne Communication Management BV, and Colin McDonald, describe the benefits of Daphne (the Dynamic Advertising Performance model), a proprietary modelling process and software ...

With the penetration rate of the web approaching 70 percent, profiles of general web usage are less important. Web marketers must begin to focus on the profile of heavy web users and users by type of ...

Marketers are seeking compelling evidence that online advertising is an effective business tool. They are also in search for solutions that provide an effective media plan to target the key segments – ...

This paper explores some of the demographic, behavioral and attitudinal differences between home users with low-speed and high-speed Internet access. In addition, a logistic regression analysis is per ...