Internet: Broadband

 

Olivia Johnson, planning director at Hooper Galton, debags three popular myths of TV: no one watches it any more; it is too expensive; and TV advertising doesn't work like it used to. She then explain ...

Tess Alps, chief executive of Thinkbox (the central marketing body for commercial TV in the UK), unravels the reasons why despite 2006 being a great year for UK television, the headlines were relentle ...

In this introduction to Admap's special feature on television, Roderick White reviews the current state of the medium, and finds that it remains remarkably robust despite predictions of its demise. He ...

Barry Lee, board account director at ZED, argues that Web 2.0, with its social network sites, like MySpace, and user generated content, like YouTube, is fundamentally different from the information di ...

Nigel Sheldon, director of Digital at Starcom Digital, discusses how the internet user is evolving. First the web was used primarily for communication and information gathering, deeper involvement and ...

James Myring, head of the Internet and Telecoms team at Continental Research, reviews digital convergence in the UK. He predicts that broadband-based technologies will win the day; and sees inherent w ...

With the recent reissue of Lester Wunderman's 'Being Direct', Martin Thomas, a partner at Nylon, reflects on the insights and predictions of 40 years ago. He reveals that Wunderman's watchwords of 'p ...

Internet research has become increasingly prominent as technology has advanced, but many clients remain concerned about issues such as the reliability of the results it secures, and whether or not onl ...

This paper explores some of the demographic, behavioral and attitudinal differences between home users with low-speed and high-speed Internet access. In addition, a logistic regression analysis is per ...

Joe Mandese, in his regular review of US ad practice, discusses how TV-centricity (persistent obsession with the TV medium) is guiding the thinking about planning other media – especially broadband in ...

Francesca Brosan, Omobono, describes how the East of England Development Agency persuaded telecoms companies to provide broadband access to the communities it served. This involved an imaginative inte ...

Online games are viewed as the killer application service of electronic commerce, and it arouses the question for businesses and government as how to develop the online game market. This exploratory p ...

Taiwan has been making great efforts to promote the fulfillment of its National Information Infrastructure, with broadband network technology and its application having rapidly developed in recent yea ...

Singapore is often touted by herself and others as an Intelligent Island. It has among the world's highest internet penetration rate and it created the world's first broadband network, Singapore ONE ( ...

Japan is now ranked as one of the most advanced countries in the deployment of broadband services. Several factors supporting this deployment can be found in policy measures for the promotion of a bro ...

This paper compared the strategic differences between telcoms and cable television firms in the United States based on a proposed strategic architecture that depicts the roles of various channel membe ...

The paper reviews various factors that helped and facilitated fast diffusion of broadband in Korea as it describes what made Korea a number one case for broadband Internet diffusion. It also discusses ...

Describes the accelerating spread of broadband and the advantages it will bring to consumers and businesses. A summary of 'Making sense of broadband', McKinsey Quarterly, 2003 (2).

This paper shows that BT, as one of the UK's major market research spenders, has consistently driven the industry forward in technological terms, and hypotheses that BT's latest major initiative - the ...

Ian Johnson asks 'Can streamed ads revitalise online campaigns?'. His article considers the current state of advertising streaming, the benefit to advertisers, the reaction of consumers and the challe ...

This article discusses the advantages of broadband internet access over narrowband. The author identifies several main benefits for advertisers including: - (1) increased speed of data download which ...

The media scene is looking murky and everyone admits it. That is why a whole clutch of big media cheeses trekked to Arizona because the call came from Wall Street heavies Salomon Smith Barney. Patri ...

Argues that broadband access will rejuvenate the Internet by making it more user-friendly. Explains the difference broadband access will make - to download time, etc. - and how it is projected to grow ...

`Brandcasting' means using television-style content to drive desired consumer and customer responses. In contrast to traditional commercial broadcasting, the brand owner controls the channel content. ...

This paper highlights how internet advertising works and how it contributes to brand building. The author reviews the value of different online advertising formats ranging from banner and sponsorship ...

This paper reports the results of an explorative study of the views and attitudes concerning content and services in broadband applications. A portal prototype based on the village metaphor, which con ...

This is a detailed review of the Internet's rapid growth in the USA, and its effect on audiences for traditional media. The author specifically looks at the period up to 2000, and the effects on tele ...

This 1998 DMA ECHO entry was created by Malchow Adams & Hussey for Defenders of Wildlife, a conservation organization. The objective of this direct mail campaign was to produce a high netting monthly ...

Attempts to predict the likely division (by 1990) of television viewing between terrestrial broadcasting, satellite (DBS), cable in all its forms, VCR usage, etc. It is argued that the erosion of ITV ...

Argues that, with new television technology, the broadcasting audience is unlikely to disappear. An optimistic forecast of what viewing will be like in 1990, based on the best assumptions. Part seven ...