Media and consumers: Media and technology, new media

 

In this article, WARC Online's US Editor Geoffrey Precourt details some of the main points from the first day of the Ad:Tech Chicago 2008 Conference. The first area discussed is the importance of tech ...

This article summarises five trends that are likely to reshape the media industry in the near future: geosynchronous (location-based) targeting, where marketers will be able to direct advertising to a ...

This article argues that the analogue model of marketing, based on mass TV, is broken; the rise in demand for airtime, increasingly narrow target audiences, and the increase in number of ways to avoid ...

This article discusses how new media are spreading in China and being harnessed by leading advertisers. TV still takes 70% of media spend in China, but expenditure on digital platforms is expected to ...

Newspapers are witnessing declining circulations and advertising revenues, and are facing the same kind of 'disruptive innovation' which has been witnessed in every sector from retail to the auto sect ...

The advertising model has traditionally been based on giving people content which they pay for with their time and attention. Digital media technology means that audiences are becoming less captive; r ...

This short article discusses research published by IBM's Institute for Business Value carried out in five countries, covering a range of topics from media exposure and device ownership to advertising ...

In this article, Kevin Roberts, the chief executive officer worldwide of Saatchi & Saatchi, looks at how the newspaper industry can reinvent itself. He argues that consumers now frame the discussion w ...

In his regular posting from Madison Avenue, Joe Mandese discusses some findings on media usage revealed by the annual VSS Communications Industry Forecast. This not only shows that advertising's role ...

This paper analyzes the current position of Latin Americans regarding the changing technological environment and their access to new communication media. Economic disparity among social groups makes p ...

For years there has been talk of convergence flying around the MR industry, and this has extended to institutions such as the BBC, which is trying to focus on multi-platform content creation that brin ...

In this Forum article, Adele Gritten addresses the challenges facing the media industry as a result of the concurrent trends of media and brand proliferation, market saturation and technological devel ...

Digital technology is growing at an explosive pace, and today, the penetration rate of mobile communication devices, and the carriers' revenue generated from voice calls, has reached a saturation poin ...

Teenagers are often described as insatiable consumers who are at the forefront of the development of media and communication. However, there are other sides to the story. Always being connected and av ...

How can organizations influence consumer engagement in the converged world? This paper highlights a variety of opportunities to promote UK consumers' engagement with digital communications services. A ...

The emerging media channels do not make traditional media dispensable - they add new tools to the box. The secret of successful marketing is to use in balance whatever media are necessary, old as well ...

The ease with which consumers can now avoid television advertising is driving a proliferation of new media channels as well as shorter commercials (discussed). The danger is that this will devalue adv ...

Discusses the changes in media, the growth of new channels, and how marketers and media planners are responding. Specific points discussed include: new technologies will coalesce rather than continue ...

This article provides an overview of the communications environment, and adopts the metaphor of 'media ecology' to describe the inter-connectedness of media, and the way changes in the dominance of on ...

An overview of current trends in media. Six main trends are identified: 1) fragmentation, resulting from an explosion of supply against a constant demand; 2) healthy consumer spending across all media ...

Advertising and marketing is undergoing a seismic shift as new technology engenders social change, and transforms the way consumers view commercial interaction. This article argues that 'brand' advert ...

In his regular column from Madison Avenue, Joe Mandese ponders the apparently inexorable growth of consumers' use of media. Americans now spend about $70 per month on media (much more than advertiser ...

A panel of four industry experts discuss innovation, and how they use it in their marketing plans. The panel members represent Pepsi-Cola North America, KFC Corporation, Motorola Inc. and Xerox Corpor ...

Dan Steinbock, from the Columbia Institute for Tele-Information, describes the phenomenal growth and rapidly developing market for mobile telephone communications. He sees the technological and geogra ...

Sheila Byfield, global director of consumer insight for MindShare, describes some of the dynamic changes (and dubious predictions) of the last 20 years. These are resulting in a consumer who is less p ...

Roderick White introduces Admap's special issue focussing on the issues facing the media business in 2005. He reviews the dramatic challenges and changes that face agencies and media owners in the lig ...

Joe Mandese continues his investigation of 'consumer-generated media' - blogs, wikis, podcasts and their like - which could change the fundamental nature of advertising as we know it. He reports on n ...

In his regular column, Joe Mandese muses on the demise of mass media owned and run by big organisations, like Time Warner, Viacom and News Corp. He sees the growth of consumer generated media channel ...

Jean-Paul Edwards, head of media futures at Manning Gootlieb OMD, describes four key trends that influence how new technologies are developing. Firstly consumers are increasingly choosing whether to ...

A round-table discussion between participants from IBM, Unilever and Pfizer. The discussion covers: how to effectively use new technology (such as iPods, broadband or cell phones, etc.) for marketing ...