Marketing: New on WARC

Competing against private label

The threat of own-brands: A look at the rise to power of own-label brands - and how premium brands should respond.
Jun 11, 2008

Private label threat

How should premium brands respond?
Jul 4, 2008

Big box retail

The future of big box electrical retail
Jun 24, 2008

Multicultural marketing

How partnerships can open markets
Jun 16, 2008

Shareholder value

Campaigns that shift share prices
May 27, 2008

Measurement

Overcoming trends of short-termism
May 15, 2008

Marketing management

How to incentivise effectiveness
May 6, 2008

International retail

Can Tesco really succeed in the US?
Apr 2, 2008

Forecasting

Five ways that forecasts can fail
Mar 17, 2008

Retail threat

How strong brands can survive a slump
Mar 5, 2008

Beating a downturn

How marketers can profit from recession
Feb 21, 2008

Recession

For how to cope in a downturn, visit our new Spotlight Recession page.

In the News

Starcom MediaVest Names Global President
NEW YORK: Starcom MediaVest Group has appointed Andrew Swinand to the new role of president-global operations, a move from the Denuo media consultancy, also part of French-headquartered marketing conglomerate, Publicis Groupe.
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Coke Takes Pepsi's Olympics Challenge
BEIJING: The sporting battles in Beijing for medal glory are mere skirmishes compared to the Cola wars being waged for the hearts, minds and tastebuds of China's consumers.
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