Media: New on Warc

Media mix effectiveness

Cross-media research: How measuring across different channels can improve the holistic effect of campaigns
Oct 26, 2009

ad:tech New York

Social media strategy from Pepsi and CNN
Nov 8, 2009

ad:tech New York

News Corp offers
its online vision
Nov 6, 2009

ad:tech New York

Adapting to digital: MTV, AOL & Comcast
Nov 5, 2009

Social networking

How Americans are using social media
Nov 3, 2009

Global Adspend

Consensus forecasts for major markets
Oct 30, 2009

Social media

Global trends in social networking
Oct 29, 2009

Brand contact

Where to spend the marketing budget?
Oct 26, 2009

Data

Media costs from major global markets
Oct 13, 2009

Print media

Tummler: there are some signs of hope
Oct 12, 2009

Measurement

CIMM members want better measurement
Sep 23, 2009

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In the News

Advertisers continue to spend in China
BEIJING: China Central Television, the state-operated Chinese broadcaster, posted a record 10.96 billion yuan ($1.6bn; €1.1bn; £965m) in sales during its latest advertising upfront, as marketers attempted to boost their media presence in the country.
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North American adspend dominance under threat
LONDON/WASHINGTON: North America's position as the world's biggest regional advertising market has come under increasing pressure during the economic downturn, new figures from Warc show.
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