Financial marketing resources and ideas

Spotlight: Financial Services

Post-credit crunch ad strategies: how banks had to adapt

Also in the Spotlight:

Feminine finance			Going for broke
	Why Sheilas' wheels works for women			Why consumers now think that debt is ok

Called to account			Hispanic dollar
	An overview of the UK finance market			US banks target the Hispanic sector

Mortgage crunch			Customer retention
	Changing times for mortgage marketing			Why banks are failing to cash in

Savings growth			Financial ads
	New opportunities for savings providers			Why print campaigns are failing to engage

Online insurance			Marketing finance
	Do price sites commodify brands?			How people buy financial services

Interview insights			New lifestages
	Mike Hoban, Scottish Widows' marketer			Why stage, not age, now drives change

Questions of cash			Best practice
	An investigation into consumer decisions			The ins and outs of financial marketing

Case studies

Editor's choice:

Halifax Students
Halifax Student Accounts The campaign with an ROI of £2.31 for each £1 spent

Western Union
Western Union SAME Using ethnic media to send money overseas

Comparethemarket
Comparethemarket.com How a meerkat became the answer

Barclays Wealth
Barclays Wealth Brand Launch Unifying five brands to grow one business

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E*TRADE

Finding comfort in numbers to push past fear

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Spotlight: Financial Services

Financial Services home

Marketing Financial Services

Approaches, strategy, advertising

Research techniques

Consumer attitudes, ethical issues

The Financial Marketplace

North America

Rest of world

Financial Case Studies

Banks, credit cards, loans

Insurance

Investment

Mortgage providers

Financial Brand Profiles

Iconic Brands

Feminine finance

Going for broke

Called to account

Hispanic dollar

Mortgage crunch

Customer retention

Savings growth

Financial ads

Online insurance

Marketing finance

Interview insights

New lifestages

Questions of cash

Best practice

Case studies