Retail marketing and advertising research and inspiration

Spotlight: Retail

Also in the Spotlight:

Recession shoppers			Cheap shot
	Downturn impacts consumers' attitudes			Discount chains could beat the downturn

Boxing clever			Beating own label
	The way forward for big box electrical retail			Why big brands need to go back to basics

Strong brands			In-store insights
	Why connecting with consumers is key			Apple's approach reaps rich rewards

Born in the USA			David vs Goliath
	Tim Mason speaks about fresh&easy			How Waitrose beat the supermarket giants

Consumer insight			Turning green
	How 'virtual shopping' helps the real thing			Tesco's take on the environment

Increasing awareness			Online retail
	IKEA: using guerilla marketing in NYC			Which strategies are successful in Europe?

Case studies

Editor's choice:

Morrisons
Growing an ROI of £21.57 per £1 spent

PC World
Conquering a new world of tech users

Walmart
Walmart Earth Month: broadcasting
a green message

IKEA
IKEA Do you love where you live?

Most Read

Marks & Spencer

Marks & Spencer

An ailing icon shows how to fight back

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Spotlight on Retail

Retail Spotlight home

Marketing Retail

Retail marketing

Retail advertising

Shopper insights

Market Overviews

Rest of the world

Case Studies

Clothing and fashion

Department stores

DIY and home improvement

Electrical retailers

Entertainment and leisure

Furniture and furnishings

Loyalty and reward cards

Motor and auto accessories

Online and mail order

Pharmacies and health

Restaurants and takeaways

Shopping centres, malls

Supermarkets and grocery stores

Retail Brand Profiles

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Marks & Spencer

industry sectors

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