Sponsored by BusinessWeek
Agency Business Wins:
Week ending November 14, 2008



Summary

In the first of several global moves this week, Swedish mobile phone manufacturer Nokia is handing its $150 million Nseries creative account to Wieden & Kennedy, with incumbent Lowe London losing out.

And the Puma sportswear brand is naming New York-based independent Droga5 as its global agency of record. It's the first time the client has put its $100 million marketing budget into a single shop.

Elsewhere, the $40 million creative duties for Heineken are moving out of Red Brick Road into BBH, whilst Austrian crystal maker Swarovski is bringing in Havas-owned MPG for media planning and buying chores in North America and Southeast Asia.

In the US, Cadbury Adams is passing its $120 million media account from Mediaedge:cia to the independent Horizon, while fellow independent Cossette picks up the $30 million Canadian portion of the work. And the Outback Steakhouse restaurant chain is giving its $90 million creative account, on which Kaplan Thaler Group is the incumbent, to Lowe.

Finally, in the UK, ING Direct is moving its $6 million direct marketing duties into Geronimo. The independent shop's gain is a loss for Omnicom Group's Targetbase Claydon Heeley.  Details>>


About this data

Agency Business Wins tracks account wins and losses with estimated annual billings of $5m+, as reported in the trade press.

How to use this data >>




AegisRecent Wins:Bradford & Bingley ($9.0m), Nationwide Building Society ($8.7m), Kerry Foods ($23.0m)
Recent Losses:Renault-Nissan ($1000.0m), Wachovia ($145.0m), Hermes ($7.0m)

Wins & Losses >>     




HavasRecent Wins:Swarovski ($12.0m), NYSE Euronext ($30.0m), Schering-Plough/GlaxoSmithKline ($70.0m)
Recent Losses:Nationwide Building Society ($8.7m), Bmibaby ($8.7m), Eidos ($5.0m)

Wins & Losses >>     




Interpublic GroupRecent Wins:Outback Steakhouse ($90.0m), PricewaterhouseCoopers ($20.0m), The American Cancer Society ($20.0m)
Recent Losses:Nokia ($150.0m), Cadbury Adams USA ($150.0m), Orange ($77.0m)

Wins & Losses >>     




Omnicom GroupRecent Wins:Renault-Nissan ($1000.0m), Levi's ($70.0m), Lane Bryant ($10.0m)
Recent Losses:ING Direct ($6.0m), PepsiCo ($45.0m), New Balance ($15.0m)

Wins & Losses >>     




Publicis GroupeRecent Wins:Heineken ($60.0m), Harrah's Entertainment ($120.0m), EasyJet ($35.0m)
Recent Losses:Outback Steakhouse ($90.0m), NYSE Euronext ($30.0m), Standard Life ($12.0m)

Wins & Losses >>     




WPP GroupRecent Wins:Johnson & Johnson ($110.0m), Ritter Sport ($23.0m), Orange ($77.0m)
Recent Losses:Cadbury Adams USA ($150.0m), Boots ($77.0m), Bradford & Bingley ($9.0m)

Wins & Losses >>     








WARC Publications  |  WARC Conferences  |  About Us  |  Links  |  Contact Us  |  Terms & Conditions
© 2008 Copyright and Database Rights owned by WARC

  |    |  
SEARCHStart searching...
Start an Advanced Searchall subjectsfind a case studyDigitalProduct CategoriesMarketingConsumersAdvertisingBrandsMediaData