Warc index
 

This Company Profile from Euromonitor provides key details and analysis of British American Tobacco. Included is a strategic evaluation with key company facts, competitive positioning against comparat

This Company Profile from Euromonitor provides key details and analysis of Global Tobacco: Scandinavian Tobacco Group A/S. Included is a strategic evaluation with key company facts, competitive positi

This Company Profile from Euromonitor provides key details and analysis of Imperial Tobacco Group Plc. Included is a strategic evaluation with key company facts, competitive positioning against compar

This Company Profile from Euromonitor provides key details and analysis of Japan Tobacco Inc. Included is a strategic evaluation with key company facts, competitive positioning against comparative bra

This Company Profile from Euromonitor provides key details and analysis of Philip Morris International Inc. Included is a strategic evaluation with key company facts, competitive positioning against c

The paper examines the effect of long-term health-related and short-term social and physical antismoking information on adolescents' beliefs about smoking. Findings from a UK school-based study indica ...

This short article looks at the numbers of smokers across various different regions and countries around the world. Among other issues, it discusses the differences between the genders and younger/old ...

The slogan Philip Morris Companies Inc. used in 1968 to launch its Virginia Slims campaign—"You've Come a Long Way, Baby"—effectively combined the two seemingly diss ...

Andalusia is a strategic zone for the brand as it represents 25% of cigarette consumption in the sub-premium segment, where Camel is positioned. However, Camel has a lower market share here than in th ...

The tobacco industry produces the world's cigarettes, cigars, smoking and chewing tobacco, snuff, and reconstituted tobacco. Certain industry firms are also involved in the industrial processing side ...

This paper covers establishments primarily engaged in the retail sale of cigarettes, cigars, tobacco, and smokers' supplies. The paper provides a snapshot summary of the industry in the US, with a ...

This paper covers establishments primarily engaged in the stemming and redrying of tobacco or in manufacturing reconstituted tobacco. The paper provides a snapshot summary of the industry in the US, w ...

This paper covers establishments that primarily are engaged in the manufacture of cigars. The paper provides a snapshot summary of the industry in the US, with additional sections on its development, ...

This paper covers establishments primarily engaged in manufacturing cigarettes from tobacco or other materials. The paper provides a snapshot summary of the industry in the US, with additional section ...

This paper covers establishments primarily engaged in the production of tobacco, and provides a snapshot summary of this industry in the US, with additional sections on its development, organisation a ...

This short paper aims to increase understanding of tobacco companies’ advertising strategies. Time series data and intervention analysis methods are used to investigate whether tougher tobacco adverti ...

This campaign was based on empirical evidence showing that secondary smoking leads to various health problems. The objectives were to increase awareness of second hand smoking among the Hispanic popu ...

Expanded consideration of a variety of concepts and methods, from associative learning to econometrics, lends further support to the accumulated consensus that tobacco advertising plays a role, with o ...

In the March 2003 issue of the Journal of Advertising Research, Marvin Goldberg suggests that correlations found in his study correspond with findings of other studies and, hence, suggest a causal rel ...

In this paper, the authors respond to comments made by Franke and Andrews on their earlier paper, published in issue 22(1) of the International Journal of Advertising.

This paper comments on a paper by Lancaster and Lancaster 'The economics of tobacco advertising: spending, demand, and the effect of bans', published in the International Journal of Advertising, 22(1) ...

This comments on M Goldberg's paper, American Media and the Smoking-related Behaviors of Asian Adolescents, also published in the March 2003 issue of the Journal of Advertising Research.

A survey of over 1,700 Hong Kong adolescents indicates that their smoking-related behaviors are related to their exposure to cigarette advertising, promotional products, and movies. American media and ...

This study examines most of the published evidence worldwide on the effects of aggregate advertising and of advertising bans on aggregate cigarette and tobacco consumption. Thirty-five studies represe ...

Tobacco sponsorship of sports has increasingly been cast as a public issue on the grounds that it supports pediatric smoking by circumventing advertising restrictions and communicating positive brand ...

Because of the high social cost of cigarette smoking, many countries have imposed advertising restrictions to reduce cigarette consumption. Yet previous research suggests that such advertising constra ...

Many countries have imposed restrictions on tobacco advertising in the belief that these will curb tobacco consumption. These beliefs rely on the 'strong' theory of advertising, which holds that adver ...

The Food and Drug Administration is introducing new regulations to reduce tobacco sales to minors. The AAAA supports this but opposes the FDA's regulations on advertising which deny advertisers the ri ...

This article reports the results of an empirical investigation of the effect of total cigarette advertising on aggregate demand for cigarettes in the United Kingdom. The research is conducted within t ...

The UK Department of Health's consultative document on tobacco advertising (informally known as the 'Smee Report') occupies a curious position with respect to debates on public policy about advertisin ...