EFFIE Awards 2009 - Warc

EFFIE Awards 2009

Case studies with videos

Following the Awards Gala on June 3, case studies with videos for 58 of the published Effie winners are here on WARC. To watch videos make sure your article viewer is set to html - My WARC is where you can change your settings.

For analysis of this year's winners, read:

Media trends in the Effies | Creative trends in the Effies

Gold winners

Grand Effie: Burger King			Häagen Dazs
	Reaffirming the BK Whopper as "America's favorite"			Revitalising a brand with a campaign for saving honey bees

Axe Shower			U.S. Army
	How Axe Detailer became the brand's top selling variant			The Virtual Army Experience - doubling event recuitment rates

Detroit Zoo			Horizon Air
	Securing the next 10 years for a much-loved local attraction			How $300k of media generated $8.5m of incremental revenue

Mini Cooper			Nike Bauer Hockey
	The story of Clubman growing the Mini brand by more than 40%			Increasing market share by 12% across 3 major markets

HealthPartners			E*TRADE Financial
	Breaking category conventions to raise registrations by 48%			1000 new accounts a day triples the campaign target

Dos Equis
	The double-digit sales growth that built a premium brand

African-American:

Verizon Wireless

How Sweet the Sound contest

Influencer:

USO

Patritoic Six campaign for US soldiers

David v Goliath:

Erbert & Gerbert

Taking on the might of the Subway chain

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Browse 2009 cases

Effies 2009 home

Cases by objective

Change Attitudes

Gain New Customers

Increase Awareness

Increase Consideration

Win Back Customers

Cases by sector

Financial services

Government, institutional

Household & appliances

Media, leisure & sport

Technology services

Travel and tourism

More

About the Effies and AMA NY

industry sectors

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