ARF Ogilvy Awards 2009

Named after advertising legend David Ogilvy, every year the ARF David Ogilvy Awards recognize the role of consumer research in creating successful advertising.

For analysis of this year's winners, read:

Media trends in the 2009 ARF Ogilvy Awards
Creative trends in the 2009 ARF Ogilvy Awards

Gold winners

Bank of America			Continental Airlines
	Moving forward with multicultural marketing			Winning over the business market with an online strategy

CoverGirl Lashblast			Evercare Health
	Using consumer insights to create an emotional connection			Raising awareness and interest among senior Latinos

EX: quit smoking			National Basketball
	The campaign that for people to re-learn life without cigarettes			The NBA's "Where Amazing Happens" campaign

Nabob Coffee			Road Safety
	Reclaiming its place as Canada's leading premium brand			Persuading UK road users to get into the seatbelt habit

Audi America			Bank of America
	Becoming a main player in the luxury auto market			Opportunities for all: a promise to give customers more

Obama for President			Microsoft Office
	The communications thinking behind the first black president			Driving 12.5m new customer experiences of MS Office 2007

Silver winners

Benefiber			Bravo
	Reinventing the wellness category for a return to growth			Giving advertisers a new reason to invest in a media brand

Canadian Club			Dove's Ideal
	Turning around a long-term decline in CC whiskey sales			The Big Ideal: to make normal women feel more beautiful

Honey Nut Cheerios			K-Y Yours and Mine
	Repositioning as a heart-healthy cereal for US Hispanics			Raising relevancy and breaking down barrier for new consumers